Generating Leads and Lowering Customer Acquisition Costs

Created 5 years ago in Sales & Marketing / Sales & Lead Generation

Over the last 22 years, I've consulted with 300 clients in over 110 different industries. Most of this work involved lead generation strategy and writing ad copy to implement the strategy. I happen to love generating leads, probably because before I got into marketing, I owned a financial planning practice and was absolutely CLUELESS how to do it. Once I began studying, and testing, and getting results... I realized that the truth is, having an abundance of leads solves most of the cash-flow problems a company have, especially in its younger years. My strength lies in knowing how to communicate effectively, create compelling offers, and knowing how to push your buyers emotional buy-buttons, in a motivational, believable and authentic manner. Couple of lead gen results, Online: A solo email drop lead generation ad, along with a webinar registration page, delivered a 66% on-page conversion rate for webinar sign-ups, with 17.4% of the entire list opening up the emails... Offline: A financial services professional in the Midwest increased his leads by 51% using a direct mail piece I developed. Because he was now also dealing with more qualified leads, his net cash-flow went up by 60%. Lead acquisition costs also dropped by 21%... More results available upon request