Lean Startup // Customer Discovery Interviews

Created 5 years ago in Business / Getting Started

Having customer interviews at the beginning of the Lean Startup process is seriously one of my favourite things. There's a magic moment where you realize you're onto something and you get chills. But there's a right and a wrong way to do it. If you ask the wrong questions, you will get misleading responses. The book "The Mom Test" is a great place to start.