LinkedIn for Business Development

Focused on the 20/80 and very helpful. Colleen packs a lot of value in a short conversation.

I don't even know where to start with Colleen, I have so many wonderful things to say! After attending one of her workshops, I was so impressed that we invited her to be a speaker at the annual Emerging Leaders United Conference. Just when you think you know what you're doing on LinkedIn, you realize you've only scratched the surface. Colleen is able to break down tangible tools and techniques to take your network to the next level through her trainings. Our young professionals loved her!

She also played a huge role in helping to identify key players that were involved in make the conference a success. I have no doubt that anyone would benefit from working with Colleen.

I am a Colleen McKenna groupie. She is inspiring. A joy to work with. I have the distinction of having known Colleen many years ago when she was selling print advertising with my wife. She had a magnetic, winning personality and a remarkable ability to connect with anyone then. She has not lost a beat. Rather, she has gained the wisdom of years of experience, and she continues to have endless passion for any task she takes on. Further, Colleen is one of the most creative sales people, always looking to find a different approach, a different angle. It is a real privilege to know and work with Colleen.

Colleen is a highly effective development professional with the ability to think strategically for our company and develop key opportunities with right-fit clients. Her wealth of experience and a practical approach makes her well suited to work with clients well beyond the contract signing.

I had the pleasure of building the Custom Publishing Division with Colleen at Alter Communications. Colleen is the consumate sales & publishing professional. She was responsible for new business development and brought prestigous and profitable clients to the company. I would highly recommend Colleen for any new business venture.

Colleen juxtaposes single-minded intensity when working to uncover new business opportunites with generosity to others -- she willingly shares her expansive knowledge on many business fronts and her optimistic outlook on life. She voraciously consumes business and technology trends and ideas, generates innovations that can be put into practice, and projects great leadership for the team overall.

Colleen is a confident leader, big picture thinker and a motivator. She is passionate about every task she undertakes. She looks at each challenge as a new opportunity. She will find a way to complete the job with 110% client satisfaction. She thinks outside the box. Colleen is creative and innovative, full of energy, always bringing new ideas to the table. She is forward thinking and at the forefront of technology and media. She is active and involved in the community. She is a listener and a teacher. Not only have I learned sales techniques from Colleen, but grown to be a better person from her care, support and guidance.

Colleen was my direct supervisor while I was at Alter Communications. When she hired me, I had absolutely no sales experience. She brought me from novice to experienced sales person in record time.

From the moment I started Colleen helped to guide and coach me in what it means to be an innovative and successful sales person. Rather than the same old way everyone is selling, she taught me to think outside the box, that anything was possible and to think in terms of "how can we" rather than "we can't".

The inherent frustration that comes with sales never seemed to ruffle Colleen. She is a natural at moving from one target to the next. To sizing up a situation and knowing if it has possibilities or not and to motivating a team to achieve beyond what they believe they can do.

I highly recommend Colleen as a motivator, innovator and absolutely fabulous sales manager. I only hope we can work together again some day.

Colleen has actively participated in Strategic Thinking Workshops as part of the Alter Communications Leadership Team for a number of years. She is an effective, knowledgeable professional who knows how to build businesses through effective sales management and leadership. Her communication style is equally effective and she helps the teams she works with arrive at conclusions / decisions that everyone can get behind and support.

I found Colleen to be one of the most creative sales executives I have ever worked with. In addition, she is on top of technological changes and trends and brings that information to clients to help them expand their knowledge. She works with clients to determine the clients needs and then helps develop a mutually beneficial program.