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Clarity

Cody Albright

Woodstock, IL

Digital Marketing Professional - Expert Moonlighter. Bachelor of Business in Marketing. Certificate in Integrated Marketing Communications.

I have experience with Google Ads, Programmatic Display, Snapchat, Facebook, and Instagram. I hold various online certifications, including the elusive Facebook Blueprint Certified Buyer certification.

$1.67/min

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Digital Marketing Social Media Marketing Online Marketing Digital Strategy Marketing Strategy

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Google Ads (Paid Search)

Google Ads (or Google AdWords if you still haven't accepted the name change like I do sometimes) is probably one of the most helpful tools you have available to your business. There are billions of searches done on Google each day so what better way to get in front of potential customers than to meet them where they are looking for information. In the world of "push / pull" marketing, I can't say enough about the strong "pull" nature of Google Search.

I have years of experience in keyword targeting, writing successful ad copy, and analyzing MoM / YoY reporting on Google. I want you to tap into that knowledge to help make better decisions for your business on Google Ads.

Implementing / Strategically Using Google Tag Manager

I'll be honest... I'm no programmer. I probably can't even write a simple JavaScript function; however, I've spent countless HOURS on Google Tag Manger trying to find ways to make up for these shortcomings.

If you haven't started using Google Tag Manger on your website, you're missing out on an extremely powerful tool that gives you the abilities typically reserved for a business with a dedicated programmer.

Learn from my experience (and mistakes)!

How to Properly Set Up a Google Analytics Account

It's no secret that Google Analytics is one of the best tools out there to monitor web traffic and activity, especially being that it's a free tool. I've dedicated years working in Google Analytics making sure that I'm aware of what sort of traffic / activity is happening on clients' websites.

I can assist with goal implementation, channel segmentation, and setting up custom filters using RegEx (just to name a few).

Facebook / Instagram Advertising

I've had the pleasure of working in Facebook / Instagram advertising for the last three years. While there have been many changes and updates with the platform, I've been there every step of the way.

Are you curious about which campaign is best for you? Wonder what's the difference between Brand Awareness and Reach? Frustrated about not knowing what type of creative you should be using? I can help with all of these questions and more!

How to Create and Implement an Online Marketing Strategy

Staying informed on what marketing tactics and strategies are right for your business takes time and energy that you (a busy business owner / manager) probably don't have a ton to spare.

That's where you can leverage my knowledge and experience! From the countless hours of listening to marketing podcasts, numerous books read, and hundreds of successful online campaigns, I'm sure to be able to help you build and implement an online marketing strategy.

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Member since August 2019