Founder and CEO of InnerTrends (http://www.innertrends.com), a data analytics tool that helps SaaS companies improve the onboarding experience for new users.
Also: web analyst, marketer, geek. Passionate about ethics and growth.
The user onboarding journey starts with a promise your website makes and it ends when you deliver on that promise (aka the AHA Moment).
Every day I help SaaS companies optimize their user onboarding.
Remember, only onboarded users can be converted to customers!
Grow your B2B company using B2C techniques: multiplying customer touch points, changing customer behaviors, massive floods of big data. Put the customer at the center of everything you do.
Put the customer at the heart of your business and product development. Learn how to identify his needs not by what the customer says but by what he does.