Founder of Bellebene / Intrapreneur @Diouda. Marketing Strategist / Ebusiness Specialist / Growth Hacker / Ethnic Beauty Expert for France, Europe, US / Consultant for beauty brands, beauty retailers and distributors
Belle Ebene was created from scratch and in less than 3 years established itself as the most innovative brand in the ethnic hair care distribution industry. I will help you discover your niche and develop a relevant brand strategy.
Ethnic beauty is considered as the fastest growing segment in the beauty industry in Europe and the US. However, the competition is hard. What should you do to bring something new to the market? Where to start? How to grow your business? Web only or Brick and mortar? Salons or beauty supplies stores? What are the needs of the Afropean woman today? What will they be in the future?
From facebook to instagram to twitter snapchat and youtube, creating a community that will be your customers and advocates is key in the beauty industry today. More than 50% of Bellebene trafic and sales during the first year were driven by blogging and facebook.
What should you talk about? how to know what might interest your community? How to make them your clients and have them talk about your wonderful product? I will give you tips and advises to develop a strong community on your brand