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Clarity

Claire Mellon

St Albans, Hertfordshire

I’m a senior marketing strategist, FCIM and founder of Bonzo Marketing. I help individuals, founders and teams bring clarity, calm and confidence to their marketing through mentoring, strategic direction and fractional CMO/COO-style support.

With 24+ years’ experience across financial services and purpose-led sectors, I specialise in simplifying complex marketing challenges, refining propositions, shaping content and brand strategy, and guiding organisations through meaningful change.

Whether you need direction, structure or a grounded external perspective, my approach is calm, practical and centred around what will help you make progress quickly and confidently.

$4.17/min

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Brand Strategy and Positioning

I help businesses define what they stand for and how to communicate it with confidence. Together we’ll clarify your message, strengthen your positioning and ensure every touchpoint reflects who you are and what your audience needs. Ideal if you’re rebranding, refining your identity or ready to grow with purpose.

Building Trust in Regulated Industries

I help professionals and businesses in regulated sectors communicate with clarity and confidence. We’ll focus on how to build trust through transparent messaging, tone of voice and marketing that meets compliance standards while still feeling human and engaging. Ideal if you want to strengthen credibility without losing authenticity.

Marketing Strategy for Service-Based Businesses

I help business owners and leaders create marketing strategies that work in the real world. We’ll focus on what drives results for your audience, how to make the most of your resources and how to turn big ideas into simple, sustainable plans. Ideal if you want focus, structure and clarity in your marketing approach.

Personal Brand Clarity and Confidence

I work with professionals who want to build a confident, credible personal brand without feeling inauthentic. Together we’ll define your message, refine your tone and create a strategy that feels natural and aligned with who you are.

Marketing Mentoring

I help people make sense of their marketing and build confidence in the decisions they make. My mentoring blends senior-level marketing experience with a calm, practical approach that cuts through the noise and focuses on what truly matters.

Whether you need direction on strategy, messaging, content, planning or how to prioritise your activity, mentoring gives you space to think, talk things through and gain clarity. Every session is tailored to your goals and pace, with follow-up guidance and simple tools to keep you moving forward.

Perfect for founders, solo marketers, small teams or anyone who wants grounded support, honest insight and a clear plan they can trust.

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Member since November 2025