As a consultant I help craft communications strategies and curate influencer groups that can be leveraged to achieve specific business goals. I do this by developing buyer and investor targeting strategies designed to preserve/capture equity in its many forms.
My media relations and strategic planning experience runs the gamut from grassroots to global. Throughout my 16-year career, I've assisted clients with both public and investor relations throughout significant M&A and funding announcements, product launches and strategic c-suite thought leadership development programs as well as directed policy-changing public affairs campaigns.
Many of these strategies were also among the first to take advantage of social media and mobile technology to create a groundswell of PR support, and my clients benefited from the early adoption of a strategic approach to new media. I continue to be on the frontlines of emerging technology and the role it plays in buying and deciding behaviors.