How to Launch Your a Product

Created 9 years ago in Sales & Marketing / Growth Strategy

I've worked closely with over 50 early stage technology companies across a broad range of verticals (Ecommerce, SaaS, Consumer Web, Consumer Mobile, etc...). Each one of them had very unique strategies for developing how their launch strategy. This included discovering the right early customer, developing strategies to get in front of them, and once they've been acquired how to give your product the best chance to convert.