Expert branded storyteller for B2B / Technology industry
Experienced social marketer across paid - earned - owned social media channels
@Contentmaven before content marketing was invented
How to engage via social media by creating and sharing great content.
I've worked with Cheryl twice: once early in my career; and again about twelve years later. What I like best about Cheryl is her down-to-earth approach. She has a knack for stripping things down to their bare essence, which was tremendously valuable to the creative teams charged with turning her strategic direction into marketing concepts. To top it off, Cheryl's also engaging and pleasant.
I've enjoyed working with Cheryl for more than twenty years. Our paths have crossed many times at multiple advertising agencies, most recently at Intrepid. I always welcome the opportunity to develop concepts based on her sound, insightful and comprehensive strategies.
Cheryl is awesome at what she does. She always provides well-thought-out strategies that a creative can take and run with. She shapes things in way that is meaningful and easy-to-understand, even if it's a subject that is technically challenging. But above all, her enthusiasm for great creative outcomes is unmatched by any other strategist I've ver worked with.
I am always impressed with Cheryl's tenacity in diving into a new project. She has incredible energy and enthusiasm and a great talent for developing a strategic approach to guide internal and client teams. Always thirsty for knowledge, she is constantly researching new trends and gathering insights to add value beyond a strict assignment. She has high ethical standards and a great heart--she truly cares about developing the best solution to a marketing challenge.
Cheryl was one of the early influences in my career and I am fortunate to have worked for her. Leading by example, Cheryl fosters a positive work environment and serves as a tremendous role model to those on her team. She has the strong ability to discover and develop the strengths in her team allowing them to grow professionally. Through her determination, drive, strategic knowledge, and exceptional communication, client accounts under her guidance always prospered. Cheryl is a complete advertising and marketing professional who will excel in anything she attempts.
Cheryl is one of the quickest, brightest and most strategic marketers I've worked with. She is a very quick study and sees the big picture, without taking her eyes off all the aggregate details that can clutter up a marketing initiative. She is results focused and has a bias to action. I recommend her highly.
Cheryl is one of the smartest, hard-working and insightful people I've ever worked with in the advertising and marketing business. She knows how to identify marketing strategies that help her clients succeed in complex and competitive markets. I've always been impressed with her ability to connect seemingly unconnected concepts and ideas to construct breakthrough marketing strategies that get results. I would gladly work with Cheryl again!
I have worked with Cheryl on and off for nearly 20 years. She is one of the smartest, most driven strategists that I know. If you are looking for a big thinker who works really hard, you need to talk to Cheryl! And she has great stories about floating the Grand Canyon.