Catherine Hendy Co-Founder ELANZA Wellness; Author

I've worked at the BBC and other global media companies, edited consumer content, written and self-published a book, crafted and edited promotional video and podcast content and maintain a sector-specific blog. I can chat to you about content creation, platforms, strategy, curation and driving traffic.

Femtech is one of the fastest-growing and well-funded categories of digital health. As a femtech founder tapped into the international network of other founders, investors and professional bodies, I can advise on a broad range of sector digital health software queries, from the landscape of goods and service providers to innovations to market projections.

Having built a startup in the digital health sector from concept to proven product market fit, I can chat about everything from: - Testing an idea / market research - Fastest and cheapest way to establish the legal and admin side of things - Company branding, logos and marketing materials: how to get these looking professional without spending a fortune - Assembling a remote team - Lean startup: best tools to choose to save time and money (and what you *don't* need to spend on) - Sales Funnels: how to start marketing your product - A step-by-step check box guide to launching your start-up, so you don't miss anything Learn from my experience!