VP Marketing @ GSN Games, owned by Sony. Previously Director of Marketing at Playtika. B2C marketing and social gaming expert.
Managing PPC and social marketing teams in large mobile gaming companies. Experience running large scale user acquisition and retargeting campaigns across Facebook and Instagram, as wel as building effwctive retention and measurement strategies.
Experience improving user journies to optimize retention and revenue, using marketing automation tools, running push notifications and email marketing campaigns, as well as defining first time user experience for a leading social gaming app.
Experience leading user acquisition teams in large mobile games companies. Managing 8 digit annual budgets using ASO tactics, as well as marketing automation and reporting tools.