With over twenty years of experience in marketing, I’m a dedicated Marketing Communications and Content Specialist with a proven track record in financial services, energy and telecommunication corporations, ATL and BTL marketing and creative communications.
I’m passionate about communicating and I enjoy developing marketing strategies, campaigns, tactics and content that all align and are tailored to the customer. I train teams and individuals in Social Media, producing a strategy, creating customer personas, planning and creating content. Also explain the tools to use to post, schedule and measure your posts.
I’m customer centric. Working with both B2B and B2C clients you realise that the only real difference with the customers in marketing, is tailoring the tone of voice. People are people no matter which sector you are marketing to. The new term is H2H – Human 2 Human marketing.
I love a challenge. Previous clients have described me as “successful”, “creative”, “a problem solver” and “a safe pair of hands”.
“I worked with Charlotte on several projects last year; she was a creative, enthusiastic, reliable deliverer of innovative messaging. I would not hesitate to recommend her.”
Head of CRM - Zurich Corporate Savings.
“I was very impressed with your thoughtfulness, thoroughness and professionalism. I also appreciated the way you accommodated my needs and made it as easy as possible for me to shoot the video. I hope that it proves to be effective! It is clear that you are conscientious and focused on producing results.”
Trevor J Matthews
Chief Executive Officer – Friends Life Group
• Increased AXA Wealth online thought leadership content by producing online adviser vox pops, infographics and case studies to support retirement planning campaign with the new pension freedoms.
• Influenced and obtained large employers’ buy in for personalised email videos about Zurich Corporate Saving members’ pension plan and produced a business case for this for a test and learn project in an agile project management environment.