Education industry CMO. Marketing, advertising & public relations experience in pro sports, energy, fundraising, franchising, consulting and more
From designing by best practices to understanding how to write a Subject Line that gets opened, I've managed campaigns of all sizes and know how to optimize and analyze email marketing before, during and after the send button is hit
I've overseen everything from social media campaigns, email marketing, UX/UI optimization, paid search marketing, SEO and more.
I currently oversee marketing and advertising strategy and business development planning for a global organization and have done so for 10+ years
Advertisers are going to want to see stats: page views and any demographics about the viewers like where they are coming from so there can possibly be targeting. Anything that can be see as a media extension, like social media follower numbers would help you prove to advertisers why they might want to spend money with your show. If you can package that together in an easily digestible way, that is easier.
Charlie was a pleasure to work with. Aside from being extremely personable and easy to communicate with, Charlie gave great direction and was full of insight and knowledge.
Charlie is a team player who believes in developing innovative work with spirited delivery. He envelops the brand experience and challenges convention, all the while, inspiring his team to deliver the very best.
I opened up my business last year and hired Charlie Riley for marketing and sales consulting. I was impressed with the level of knowledge and ease the Charlie put forth in challenging moments. I have and will continue to hire him on an annual basis.
I first met Charlie at a social media conference in Boston, but we actually both went to Bonaventure so it was fun to catch up with another alum. Charlie is friendly and enthusiastic - he introduced me to the Ad Club of Buffalo and helped me get a little bit involved. He's very knowledgeable, and has the excellent ability to make people he speaks to feel that they are just as knowledgeable.
I I had the pleasure of having Charlie as one of my professors while attending St. Bonaventure. Charlie taught a class on Social Media marketing. I felt Charlie was an informative teacher and very knowledgeable on the subject. The information I learned allowed me to implement social media and various social networking sites into the internet marketing plan and overall brand for the organization I currently work for.
I worked with Charlie on a series of ads that required legal disclaimers. Thanks to Charlie's knowledge and persistence we were able to stay creative and still get approval from the attorneys! He was a pleasure to have as a client.
Charlie's attention to detail instills a fine sensitivity to thoroughness in those around him, whether student or coworker. Charlie has an enviably diverse skill set PR 2.0, social media strategy, cause marketing, experiential marketing and anything else it would take to create a truly creative, groundbreaking, make-you-wish-you-thought-of-it campaign.
He embodies the importance of activating a deep subject knowledge for the benefit of others (or your company) through pairing it with a fervent passion to explain, dissect and evaluate in a team environment. That's the best way to describe my experience with Charlie as a professor.
Charlie's drive to constantly produce – whatever the task may be – at top-quality is contagious and motivating.
Charlie's robust, evolving knowledge of social media, search engine optimization, new media and all things marketing and advertising speak to his dedication to continued personal learning. Charlie is an asset in understanding and applying the newest technologies, trends and tactics, and made me a more well-rounded marcomm professional.
I studied at St Bonaventure University under Charlie Riley. Charlie has a strong passion for Marketing and this was obvious in the way he taught the class. Charlie's knowledge of industry trends combined with his teaching style created a fun and exciting environment where I learned a great deal.
Charlie has been a tremendous asset to the NAAB at St. Bonaventure. Despite being the youngest person in the room by at least 10-15 years, Charlie always makes his opinions known and continues to bring fresh and innovate ideas to the table. He is also able to effectively engage many diverse groups of alumni to step up and contribute to our alma mater.
Charlie has a warm and inviting personality which makes many want to work with him and follow his lead.
Charlie is very knowledgeable about new media and how to apply it effectively for maximum exposure. As an instructor at St. Bonaventure he was excellent and well-prepared for each class. He was a good motivator who challenged me as a student and up-to-date on what was happening in the communications field.
I would strongly consider Charlie if you are looking for a dynamic, creative problem-solver who would be a positive addition to any organization looking to improve their level of professional expertise.
Charlie and I serve together on St. Bonaventure University's National Alumni Association Board. Charlie has great ideas, energetic input and is a superb team player. It is a great pleasure to work with Charlie.