Advisor, mentor and trouble-shooter who helps companies and individuals protect, manage and defend their reputations online and offline. Author: Managing Online Reputation (Palgrave Macmillan).
More about me: charliepownall.com
I have worked on the intersection of the internet and reputation for over twenty years, and have helped companies, governments and individuals across the world understand, prepare for, and respond to negative issues and incidents on the web and in social media, including online ratings and reviews, false or partially false rumours and allegations, privacy and identity abuse, cyber harassment and bullying, complaints and dispute management.
I help companies, organisations and individuals prepare for, respond to, and recover from serious incidents and crises. I can help you prepare, review or test crisis teams, crisis policies, crisis protocols, crisis plans and crisis programmes, with a focus on the reputational dimension.
As a PR/communications advisor, I have helped companies, governments and individuals across the world understand, strengthen, manage and defend their reputations across all channels. I can help with reputation governance, reputation tracking and analysis, incident and crisis response, issues management, and influencer/opinion-former outreach.
If you're interested in working with a social media expert who knows how to translate business requirements into learning programs that produce meaningful business outcomes, I recommend working with Charlie. He and I worked together to create and deliver a global training program to build digital media fluency. During the development phase, his input helped make the curriculum more practical and easier to apply to participants' real world work. And during the delivery phase, Charlie acted as a digital media role model for participants, many of whom were already seasoned PR practitioners.
Charlie is a willing and selfless collaborator who knows how to balance getting great results while having fun along the way.
I had the pleasure to work with Charlie for about 4 years while the digital practice was being established on a global level in Burson-Marsteller. Charlie has a solid understanding of digital media and business with the mind of a consultant / journalist / marketer - traits that are difficult to find in that combination. I can highly recommend his work and willingness to work in teams.
Digital is now accepted as a critical element in any leadership team in Asia. I hired Charlie as one of the first regional digital specialists before it was considered such an essential ingredient and so there was a significant degree of education and awareness required amongst clients and colleagues. We were incredibly fortunate to get it right so early in the game by hiring Charlie. He brought a depth of knowledge and experience of digital communications not just from a tactical perspective but, more importantly, strategically. He simply understands the broader business context of digital and that is rare with many digital folks. With his leading edge knowledge, experience and skills coupled with his highly sociable and likable character, he was a big hit with colleagues and clients alike. A delight to work with and a real differentiator in every regard. A smart, savvy and fun guy!
Charlie brings a integrated approach to corporate and digital communications as well as issues management. He earns the trust of clients at the highest level. He is a great trainer and facilitator on his subjects of expertise. He is also always resourceful to the team across disciplines and markets.
Charlie played a pivotal role in syzygy's IPO - ensuring that external communications stood out and got the company noticed whilst also ensuring they remained strategically aligned. He's also got a sharp sense of humour and is a great 'craic' to work with.
For Charlie, digital is second-nature. Having lived and worked on the net for over a decade now, he is a 'netizen' - in the original sense of the word. But what makes him a great consultant is his ability to use his deep knowledge of online trends and tools to recommend and deliver relevant, pragmatic, actionable digital communication programs for clients.
Charlie is one of the brightest professionals I ever had the chance to work with. His deep knowledge of the digital space is matched by his thorough understanding of companies'business challenges. He will always endeavour to design the right digital strategy to achieve a company business objectives, taking into consideration the specificities of a market or region. Above all, Charlie is a strategic thinker who can provide high level counselling to many industries and companies.
I really enjoyed working with Charlie because he makes a big difference. Charlie completely revamped the WPP website and significantly improved the usefulness of the site for WPP's 100,000 employees. While under pressure he never lost his calm. I would love to work with Charlie again
