Marketing professional with 10+ years of experience in the management and development of multi-platform online marketing campaigns, including large multi-national SEM accounts. Via an intelligent cross channel strategy, my focus is on growth and ROI.
● Seek and Implement new business opportunities and partnerships
● Develop and evolve the overall digital marketing strategy for Evan Evans
● Develop SEO strategy
● Develop Paid advertising strategy
● Manage social media presence and strategy
● Manage all marketing channels, online and offline in the delivery of activity
● Analysis of data and identify actionable insights
● Manage and execute SEM, SEO and advertising activity
● Manage content and activity on Evan Evans website via CMS (Umbraco)
● Managing content distribution via Evan Evans channels and PR
● Develop and manage business level report on Tableau
● Measure and report performance of all overall marketing budget, campaigns, and assess against goals (ROI and KPIs)
● Ensure brand standards are maintained through all activity implemented
● Manage, evolve, implement and optimise the eCRM plans & activity - incorporating brand, promotional and transactional touchpoints along the customer journey
● Drive innovation and improvement in terms of design and look & feel in the digital space, within Evan Evans guidelines.
● Contribute to companywide planning process to support a culture of collaboration and teamwork
