Charles Dobignies Online Marketing Specialist

I am a Marketing professional with 10+ years of experience in the management and development of multi-platform online marketing campaigns, including large multi-national SEM accounts. Via an intelligent cross channel strategy, my focus is on growth and ROI. ● Seek and Implement new business opportunities and partnerships ● Develop and evolve the overall digital marketing strategy for Evan Evans ● Develop SEO strategy ● Develop Paid advertising strategy ● Manage social media presence and strategy ● Manage all marketing channels, online and offline in the delivery of activity ● Analysis of data and identify actionable insights ● Manage and execute SEM, SEO and advertising activity ● Manage content and activity on Evan Evans website via CMS (Umbraco) ● Managing content distribution via Evan Evans channels and PR ● Develop and manage business level report on Tableau ● Measure and report performance of all overall marketing budget, campaigns, and assess against goals (ROI and KPIs) ● Ensure brand standards are maintained through all activity implemented ● Manage, evolve, implement and optimise the eCRM plans & activity - incorporating brand, promotional and transactional touchpoints along the customer journey ● Drive innovation and improvement in terms of design and look & feel in the digital space, within Evan Evans guidelines. ● Contribute to companywide planning process to support a culture of collaboration and teamwork