Founder and CEO of Populus Brands (www.populusbrands.com), a first-of-its kind marketing and brand-building company that turns TV shows and media content into lifestyle brands.
With over 10 years of experience, Chad has redefined the revenue generating paradigms of the reality programming business by leveraging show content to build out consumer product extensions through licensing and sponsorships, successfully creating marketing extensions that have delivered billions of impressions. He has proven this model time and time again, having grown the lifestyle brands for two of the world's biggest reality hits The Biggest Loser, one of NBC’s highest rated programs and currently airing in 90 countries and produced locally in 30 territories, and MasterChef, the worldwide phenomenon starring Gordon Ramsay on FOX.
