As Director of a PR firm's Digital Content team, I work directly with clients create engaging online content -- as well as identify audiences to consume that content. From developing social media strategy to helping build, design and publish niche blogs, I help clients (from government agencies to large foundations to celebrities) to improve the quality of all of their online presences.
Beyond custom digital content creation, I focus heavily on creating and executing meaningful social media strategies. Whether it's live Twitter Q&As with the CEO of the Robert Wood Johnson Foundation, a series of health 2.0 Google Hangouts for TEDMED, or a paid Facebook ad campaign for the Carnegie Endowment for International Peace, I'm able to identify opportunities in the social media space that make sense for my clients