Vice President of Marketing @ Rocket Farms, Inc. | Driving Brand Growth
Vice President of Sales, Marketing & Design @ LiveTrends Design
Vice President of Marketing (North America) @ Dixon Ticonderoga Company
I am a brand marketer and strategist at heart. My background is heavily based on strategy, innovation, development and tactical execution through retail trade.
My career has been focused on developing, launching and scaling world-class consumer focused brands through cross-functional leadership. I’ve collaborated and led internal creative teams along with 3rd party agencies on branding, packaging, digital and advertising. I’ve worked with and led industrial designers, producers and product engineers on global product launches. I've worked and led product and brand managers through portfolio development and positioning in retail. I’ve worked and led digital teams through 360-degree marketing campaigns, social campaigns, influencer partnerships and consumer communications. I’ve developed macro marketing strategies and led the implementation throughout the organization at a granular level to ensure product & commercial success.
In addition to the development of products – I’ve also led communications, branding and social strategies through B2B & B2C efforts.
