Market Positioning for Consultants

I first met Cal Harrison about five years ago at ConFab and we have been friends ever since. His professional services marketing process (particularly for management consultants) is superb and he has a "Good Housekeeping Seal of Approval" from IMC-US (very rare). He does a monthly webinar on different aspects marketing professional services which I never miss.

Cal is highly recommended!

A frequent collaborator of mine, Cal is a leading sales consultant to management consultants and one of the foremost authorities on how to buy professional services. I've cited Cal numerous times now on his perspective on the flaws of applying standard procurement processes to professional services. Both buyers and sellers know the system is broken, but Cal's is one of the few voices that not only takes a stand on this issue, but also offers an alternative way forward for both sides.

Based on my extensive research and experience in analyzing the value propositions of a broad range of service-based organizations, I have found that Cal Harrison's Beyond Referrals provides clients with a unique insight into a critical area of procurement.

As a result, Cal equips his clients with an ability to effectively solicit, select and engage suppliers to deliver a fair and equitable "best value" outcome.

Furthermore, his efforts to enrich the industry as a whole is both noteworthy as well as reflecting his unwaiverring commitment to his profession.

Over the years I've known Cal, I have always been amazed at how quickly and effectively he can see a problem and provide a solution.