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Expertise
MenuMarket Research and Competitive Analysis
Created 2 months ago in Business / Strategy
With a solid foundation in market research and competitor analysis, I am well-equipped to teach individuals how to identify business opportunities, assess market trends, and make data-driven decisions. My experience in performing market research to refine business strategies has led to improved sales and increased lead generation. I can guide others on how to analyze competitors, segment target audiences, and apply insights to inform product development and go-to-market strategies.
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Brodie Griffin
Results-driven Business Development professional with expertise in technical sales, customer relationship management, and strategic growth within the engineering, construction, and infrastructure sectors. Experienced in developing and managing stakeholder relationships, delivering consultative sales, and driving revenue growth, including a 35% increase in B2C sales at Hunter Engineering. Skilled in market research, digital transformation, and CRM systems (HubSpot), with a focus on B2B sales. Holds an MSc in Communications & Digital Marketing from the University of East London, and a BA in Business & Media from Buckinghamshire New University. Proven ability in leading technical presentations, securing partnerships (e.g., New York Red Bulls FC), and optimizing sales strategies to improve conversion rates and engagement.
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