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Building Your Startup's Brand
Created 11 years ago in Sales & Marketing / Branding

Figure out how to differentiate and to craft a vision that's ultimately tied directly to your company's brand - oh - that is attractive to potential investors, guides your employees, and enchants your customers.
Brian Wong
New York, New York
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Brian Wong is the 29-year-old co-founder and CEO of Kiip. Kiip was acquired in 2019. Kiip (pronounced “keep”) was a mobile consumer engagement platform that advertises in “moments” in 10,000 apps. Kiip is credited with the creation of “moments marketing”, which involves brands marketing to consumers in the right timing and mindset, based on their mobile behaviors. The company was backed by over $40mm in capital from Verizon Ventures, American Express Ventures, US Cellular, Interpublic Group, North Atlantic Capital, Hummer Winblad, Relay Ventures, True Ventures, and others. Kiip’s top customers were mainly consumer brands which included Kellogg’s, Kraft, McDonald’s, Amazon, ExxonMobil, CVS, Target, and many more. Expertise: PR Pitching reporters Raising funds Management and CEO tips
Reviews (33)
I had a really excellent call with Brian about some branding questions, and some things related to growing a dedicated customer base. He helped me brainstorm some extremely innovative ideas that I never would have thought up on my own- very very useful session.
Source: Clarity Kelly Carmody Sep 13, 2020Really great call, Brian provided a ton of value in our short call. Would definitely recommend to others.
Source: Clarity Nathaniel Gerdes Mar 22, 2020Was very informative. Had great advice and was very helpful!
Source: Clarity Mohammad Mukati Sep 28, 2018Brian provided me with some direct and timely feedback about what we should be doing at this stage in our startup. I appreciated his candor and action-oriented advice that I've taken to heart. I'd highly recommend booking him for a call if you're an early stage founder trying to find your way.
Source: Clarity Michael Park Sep 21, 2018Brian is awesome! Fast paced, excellent energy, and knows his stuff. Provided me with invaluable information in a very short period of time. Highly recommended.
Source: Clarity Jonathon Woods May 12, 2018Great to speak with Brian!
Source: Clarity Akshay Sachdeva Apr 13, 2018Great to speak with Brian! He's full of ideas and offered great insights! Thank you! Look forward to keeping in touch!
Source: Clarity Akshay Sachdeva Jul 20, 2016the startups.com platform
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