I served in traditional media, public relations, marketing and reputation management roles for health care and financial services companies over the past 10 years.
I have served in numerous digital marketing roles for major U.S. companies in the health care and financial services industries and will be happy to share my expertise and lessons learned on what marketing works best in the modern digital environment. Growing your customer base is just as much about storytelling as it is classic lead generation technique.
I have led teams of varying sizes in complex, cross functional organizations. Keeping people motivated and focused is a full time effort but I have learned methods and practices that served me well and can help you build a great team culture.
It is not enough to build your brand name, you need to maintain and defend your reputation. Social media and search engines can amplify the good news about your company but can also amplify the bad news. I can share lessons learned from first hand experience defending a major corporate brand during a time of tremendous industry and political turmoil