Digital Strategist, specializing in social customer service, internal communications, crisis & issue management through the use of social media and developing digital campaigns that maximize every medium available.
Some of my work includes creating social media strategies for non-profit organizations.
Over the past several years I have developed complex social strategies that have encompassed marketing, communications, sales, HR, and customer service. I'm a subject matter expert in this area because of the social media command center that I created for Canada Post. It's the first of its kind in the federal government or crown corporations.
15 years of experience in creating digital strategies that maximizes reach, engagement and revenue for some of the largest corporations in Canada.
Provided strategic guidance throughout 2 national strikes - digital / social media played a vital role in communicating to employees, customers and stakeholders,
Over the past 10 years I have been responsible for one of Canada's largest corporation's Intranet. Incorporated social media tools, site applications and communications for more than 60,000 employees.
During the 18 months that I have worked with Brian, he has consistently demonstrated deep strategic insight into the changing information landscape and the transformative role of the web and digital technology on communications - from both an internal and external context. His ability to successfully guide the development and implementation of a multi-faceted corporate social media strategy within an organization as large and complex as Canada Post is a testament to his management and communication skills. Brian's unique combination of business, technology and communications skills, which have become increasingly critical to businesses and organizations in Canada and around the world, are best-in-class and reflective of the increasing role he plays as a frequent speaker on this topic.
Brian combines an extraordinary level of enthusiasm and expertise with a fierce drive to continually move things forward. He was the single most significant player within Canada Post in launching the company's social media efforts, and has continued to push things forward ever since. He is competitive in the very best of ways - he cannot abide the notion his company be anything less than the best in his area of responsibility - and he couples that with the personal qualities of loyalty and full support of colleagues, and a lively sense of humour that all combine to make him a pleasure to be around. In short, the man can move mountains - or the online equivalent thereof.
Brian is a great client to work with. He has outstanding vision, brings enthusiasm to his work, and maintains a focus on getting the right things done. Brian has a unique ability to see both sides of the client-provider relationship which allows him to maximize the value he derives from that relationship while maintaining the needed flexibility to make it work really well.
Brian is simply an invaluable colleague. He brings intelligence, enthusiasm, innovation and a remarkable ability to squeeze 25 hours out of every day. He has been at the forefront of plans by our company (Canada Post) to play a leadership role in the changing communications/social media world and is continually seeking out new ways to keep his colleagues well-informed - and himself on top of an ever-evolving development cycle. And his blog is fast becoming an essential go-to site both for our own people and external readers interested in keeping abreast of new trends and developments in the social media world.
Brian is our "Social Media Guru" he is thoughtful, insightful and always looking at the endless possibilities of where we can take our brand and how far we can push the envelope when it comes to social media. Brian has helped my team activate many different programs and has infused new energy and enthusiasm into how we promote and market our products and services.