Owner of Idea Man of Action, a performance marketing consultancy. Co-founder of Black Market Tattoo Care. Idea person compulsively getting things done.
My experience includes content marketing and martech management at multiple SaaS companies in Austin, TX. With a background in journalism and SEO, I bring a clear understanding of how to create engaging content that brings in relevant new traffic. As a marketing technology expert, I've helped execute ROI-producing content strategies with both a full-funnel engagement plan and the technical infrastructure to nurture users from awareness to interest to sales. Capable of building programs from the ground up or optimizing existing funnels.
I have 7 years of experience doing search and social media advertising for SMBs. Adept at generating conversions for e-commerce and lead-generation businesses. Abilities include shopping feeds, retargeting, conversion tracking, and split testing. My favorite strategy: target commercial-intent searches on Google then retarget any non-converters on Facebook and Instagram. No matter how you do business online, I can help you grow through advanced online ad strategies. Worried about proving ROI? I'm an analytics geek, happy to help you generate automated reports from the platforms, using Google Data Studio, or with third-party tools like Agency Analytics.
Want to get more reviews online? I can help you build the processes that will get you stellar reviews on Amazon, Google, Facebook, Yelp, and more. Through automation, smart signage, great offers, and other tactics, I've helped generate more than 500 5-star reviews for clients. I've also helped clients turn around negative review profiles and even turn bad reviews into recovered, loyal customers. Not sure if these strategies will work for you or want to learn the specifics of how I got these results? Reach out for a consultation!
I have multiple clients who generate $50,000+ in revenue directly attributable to Instagram. Through my own proprietary Instagram marketing gameplans, I've identified a handful of standard plays that not only grow followings and increase engagement, but turn that attention into revenue.