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Boris Fridman Board Director at Halberd Match Corp.

Greater New York City Area
Boris is a serial entrepreneur with experience in building and leading successful technology companies in the mobile, consumer Internet, and advertising market segments. He is a partner at Level9 Advisors, a strategic advisory and business development firm. Recently, he has been the acting COO of social shopping marketplace Shop My Label. Until acquisition of Smart Device Media, Boris was the CEO of Crisp Media, a premium mobile ad network for brand advertising. Prior to Crisp, Boris was the COO of SJ Labs, which became a foundation for the revolutionary Magicjack VoIP consumer device. He founded Broadbeam Corporation, which he led as CEO to become a premier supplier of wireless middleware products to enterprises worldwide. Boris is co-author of…
  • Reviews 2

In the early days of mobile, it was crucial to make it as easy as possible for users to discover and use data services. Boris was able to build a team of visionary mobile professionals who were able to deliver on those objectives. Boris also had the insight to foresee the commoditization of some mobile services and the growth potential of mobile advertising. He successfully adapted his business model and positioned Crisp as a leader in the mobile advertising space.

Over the last 7 years, I had the opportunity to work with Boris on different mobile projects and have always been impressed by his ethics, vision, and expertise in the mobile space. Boris has always been a great adviser when it was time for me to make key platform decisions, irrespective of the services his company was providing.

Source: LinkedIn Pascal Racheneur May 2, 2013

Boris is one of my favorite people in the mobile space as both a partner and a friend. I began working with Boris in 2006 when I engaged Crisp Media to develop the very first Time Inc. mobile website, and in an industry where there is so much turnover I think it speaks volumes for Boris' leadership skills that some of the same talented folks at Crisp I met back then are still with him today; Boris' integrity, intelligence and vision inspire that kind of loyalty.

He's a soft-spoken man in an industry often distracted by shouters, not one to blindly jump on the latest bandwagon but preferring to take the long view in building a great company that serves both his customers and employees well; and the fact that he was able to successfully transition Crisp from being a leading content delivery platform to becoming a leader in mobile rich media advertising speaks volumes for his managerial skills.

Source: LinkedIn John Paris May 2, 2013

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