Boris is a serial entrepreneur with experience in building and leading successful technology companies in the mobile, consumer Internet, and advertising market segments. He is a partner at Level9 Advisors, a strategic advisory and business development firm. Recently, he has been the acting COO of social shopping marketplace Shop My Label. Until acquisition of Smart Device Media, Boris was the CEO of Crisp Media, a premium mobile ad network for brand advertising. Prior to Crisp, Boris was the COO of SJ Labs, which became a foundation for the revolutionary Magicjack VoIP consumer device. He founded Broadbeam Corporation, which he led as CEO to become a premier supplier of wireless middleware products to enterprises worldwide. Boris is co-author of "Wireless Data for the Enterprise: Making Sense of wireless Business," published by McGraw-hill, a patent holder in the area of wireless Internet, and a frequent speaker at digital media and mobile conferences