Started at Warby Parker in March 2010. Built and implemented original social media and performance marketing strategies. Currently the Director of Digital Marketing. Mentor at ERA.
Built and implemented (still building and implementing) Warby Parker's entire performance marketing strategy across SEM, Display, Facebook, Affiliate, SEO, Endorsement Audio/Video, etc. Developed and executed original organic social media strategy across Facebook and Twitter. Deep understanding of web analytics tools such as Google Analytics and Convertro with a focus on user acquisition.
Manage all performance marketing channels including Facebook at Warby Parker since inception to present.