With over 13 years of experience in the online sector at both national and international levels, I have had the privilege of being part of the E-commerce team at Massimo Dutti (INDITEX group) for a decade, from its market launch and involving myself in various digital areas, which has allowed me to develop extensive knowledge in the online sector. As the E-commerce Director at Santa Eulalia, I have successfully led the launch of two new websites and continue to focus on profitability, process optimization, and customer relationships.