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Conversion Optimization
Created 10 years ago in Sales & Marketing / Growth Strategy

WHAT I DO:
As a conversion optimization strategist, I work with marketing managers and business owners to scale up their businesses by analyzing and teaching how they can improve their online conversion rates.
HOW I DO IT:
First, I conduct a preliminary analysis of both the website and the business as a whole. Based on my diagnosis, I tend to recommend either A/B testing or a full-scale analysis. If the site has been fully analyzed, the next step is to create of a mockup of the website with alternative design and coding, paying special attention to mobile device compatibility.
HOW IT WORKS:
Often business owners put a lot of money into creating websites that “look pretty,” only to realize that pretty doesn’t make them any money. The key to increasing profits is to focus designers, coders, and marketers on the one metric that does matter: conversion. When this has been done, the result is usually a radical increase in sales or incoming leads.
WHAT MAKES ME DIFFERENT?
Unlike most conversion optimization specialists, I focus not only on increasing conversion rates, but also on emphasizing the business behind the website. This can result in finding ways of turning the knowledge of each company into content that can reduce customer retainment cost and increase the lifetime value of each customer.
I also regularly teach what I practice locally at General Assembly and to international clients.
Related Topics
Bjarne Viken
Melbourne, Australia
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WHAT I DO: As a conversion optimization strategist, I work with marketing managers and business owners to scale up their businesses by analyzing and teaching how they can improve their online conversion rates. HOW I DO IT: First, I conduct a preliminary analysis of both the website and the business as a whole. Based on my diagnosis, I tend to recommend either A/B testing or a full-scale analysis. If the site has been fully analyzed, the next step is to create of a mockup of the website with alternative design and coding, paying special attention to mobile device compatibility. HOW IT WORKS: Often business owners put a lot of money into creating websites that “look pretty,” only to realize that pretty doesn’t make them any money. The key to increasing profits is to focus designers, coders, and marketers on the one metric that does matter: conversion. When this has been done, the result is usually a radical increase in sales or incoming leads. WHAT MAKES ME DIFFERENT? Unlike most conversion optimization specialists, I focus not only on increasing conversion rates, but also on emphasizing the business behind the website. This can result in finding ways of turning the knowledge of each company into content that can reduce customer retainment cost and increase the lifetime value of each customer. I also regularly teach what I practice locally at General Assembly and to international clients.
Reviews (12)
Bjarne and his team are top-notch advocates for helping business owners build and market their wares through eCommerce. Real pros!
Source: LinkedIn Edward Maznio Feb 11, 2015Based on the suggestions Bjarne made, our web order system saw increased traffic & conversion overnight. Over 20 web orders in the first day, all with actual profit. Even a few phone orders, and 5 email orders placed. So, all profit.
Source: LinkedIn Simon Thomson Feb 11, 2015I have worked with freelancers before and I'm positive that companies from around the world would love to have a team like this in-house. Before I had a chance to get out my wallet, Bjarne and his team systematically dissected my website, told me what I was doing wrong, helped me streamline my sales process and formulate a plan of action to gear up growth -- And all of this before the initial consultation! I'm absolutely floored. It is refreshing to work with someone who understands that your success is imperative to help their business succeed as well. What can I say... WOW. I am looking forward to an exciting 2015 working with these guys.
Source: LinkedIn Chris Powell Feb 11, 2015Bjarne has an eye for both quality and value, balancing the two with grace. A well-spoken professional that delivers his word, and stays true to his goals. Highly recommend working with this man.
Source: LinkedIn Sean Mitchell Feb 11, 2015Bjarne has been one of our most valuable guest contributors for the oDesk blog. He has an incredible knack for understanding the content needs of the target audience and delivering that content in a way that resonates with readers (both through his writing and his social presence). He has also been an absolute pleasure to work with! I fully expect Digital Mined to be a fixture in the freelancing space in the near future.
Source: LinkedIn Jenna Weiner Feb 11, 2015I have been reading Bjarne's blog for a while now and i enjoy his writing very much. It's rare to see bloggers who are so devoted to help others. Judging from the level of details in his blog posts and the passion he writes on freelance related topics, i would recommend Bjarne as a fellow freelancer and a client who is going an extra mile to meet goals and be of service to others.
Source: LinkedIn Diana Marinova Feb 11, 2015Bj's advice, knowledge and insight into the world of freelancing has been truly instrumental in my new career. He has the ability to show simple, yet highly effective strategies for working in this new virtual work world. I have implemented many of Bj's suggestions and have seen an increase in my freelance contracts!! Bj's articles and Digital Mined are a "must read" for any freelancer who wants to be more productive in online work platforms. One of the problems with being a freelancer is not having anyone to consult with - Bj has filled this "workplace" gap for me. Thank you!
Source: LinkedIn Belinda Johnson Bernhard, PHR Feb 11, 2015Bjarne was the driving force in the upgrading of our (Hydroponic Gardening Society of Victoria) website, he has detailed knowledge of effective website design and how to integrate it with social media to drive traffic to the site. These things don't just happen, we were very fortunate to have Bjarne leading this project. He is excellent at what he does.
Source: LinkedIn Peter Funnell Feb 11, 2015Bjarne is a self-driven, passionate business professional that motivates and inspires everyone around him. I have worked with Bjarne for 2 years now and he has the uncanny ability to take a simple idea and evolve it a viable sophisticated business model with unlimited potential to grow.
Working with Bjarne and learning from him has given me the knowledge to propel my online career to new heights, and opened my eyes to new opportunities with boundless possibilities.
I started working for Bjarne in 2011, initially as a proofreader/editor (and in some parts, rewriter) for a book on low-conflict divorce. This project soon grew into me authoring quite a large chunk of the book. As a result of my work, Bjarne soon hired me for other projects.
I cannot fault Bjarne's professionalism and helpfulness throughout the entire time. He is honest to a fault and, on many occasions, sent me in a particular direction in order to take me out of my comfort zone and stretch my skills. For that, I am very grateful.
Bjarne is an absolute joy to work for and I look forward to doing so again very soon.
Source: LinkedIn Cheryl Humphreys Feb 11, 2015the startups.com platform
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