Figuring out: 1/ Why people should care about what you're doing and 2/ Engaging, relevant and useful ways to manifest it in communications and experiences. Founder & CEO at Hypenotic since '98. Founding Canadian B Corp.
Since '98, as the CEO, Strategy & Design Lead at Hypenotic, I've taught thousands of CEO's, EDs and entrepreneurs to position their project in the context of a mission that could matter to the right peers, partner and prospects. The clarity this brings helps make strategic communications, partnership, HR, and other internal decisions a lot easier.