Here’s the big idea. There is a fundamental disconnect between the way we build and market our businesses and what our customers, employees, and stakeholders truly care about.
As a result, most businesses are lost in a sea of sameness, spending money on advertising that doesn’t resonate and messages that will never connect.
Having a great product or service is no longer enough to create the demand, attract the best employees or build the business you want. You need to understand why this disconnect occurs in order to overcome it, succeed and profit.
Some of the world’s most successful brands have overcome this disconnect to build “brands of purpose,” generating profit, ensuring longevity and creating loyalty at the same time.
I'll help you find this position.
Bio:
Since 2003, I have launched three (and sold two) strategic consulting businesses and worked with more than 500 businesses from pre-revenue startups to publicly traded organizations to help them drive margins and identify a differentiated brand position.
In 2014 I co-founded Storyforge, a strategy company helping ambitious companies change the world by discovering and articulating their singular purpose, forging their story, and aligning their positioning, people, products and profits with it.
I established Ireland’s first food & beverage control consultancy in 2003, and launched Barkeeper, an award-winning online software subscription service for bar owners to manage more efficient and profitable businesses, expanding to the UK and the US in 2004, and adding a digital marketing agency in 2010.
