Loading...

Clarity

Cornel Axin

New York, Dubai, Bucharest

I have created full Adtech and programmatic ecosystems for big publishers in the US and Europe, helping them choose the right ad stack for their inventory: SSP, Header Bidding Vendors, Ad Blocking strategy or Private Marketplace(PMP) selection, layout and ad units optimization, new revenue channels and much more.

I have also helped lots of advertisers in their programmatic buying or affiliate strategies, helping them choose the right tools for best results and great ROI: anti-fraud, ad viewability, tracking, DMP selection, DSP integration and different other custom services.

Whether is a web platform or a mobile app, I can help with the product concept, programmatic and marketing strategies.

$4.17/min

—
0 Calls

6 Reviews

—

Avg. call

Marketing Automation Online Advertising Digital Media New Media Ad Serving SSP Online Video Web Video DMP DSP

Call me to talk about

Publisher Programmatic Strategy

Helping publishers to generate a personalized ad stack based on an extensive inventory analysis. Strong connections on the CxO level in all major tech companies, whether is a SSP, Header Bidding Vendor, Adserver, Exchange, Content recommendation tools or any other pub revenue optimization tool.

AdTech Consultant

Helping partners to create a full stack ad tech solution to better optimize their business strategy.

Affiliate Marketing Strategy

Helping my clients(brands, publishers or marketers) creating their own Affiliate ecosystem to better optimize their sales or revenue streams. I create a full flow strategy starting from the traffic source, through landing page to the final offer, including all the necessary tools to have the best overview of the entire process (traffic acquisition, tracking platforms, landing page optimization, conversions tracking, etc).

Programmatic Media Buying,

Helping Advertisers create their media buying strategy using the best platforms and tools available on the market: DSPs and Ad Viewability Tools, Data management platforms or dynamic creative platforms.

The same help goes for advertisers who try to get into affiliate marketing world: Affiliate Networks, Traffic sources, Landing Page Strategy, Conversion Rate optimization.

Answers 2
Reviews 6

Answers

Cornel Axin answered

Is there an ad server that will allow us to integrate sponsor ads into our app?

You should probably reach out to some mobile ssps with adserver function in place. let me know if you need some directions

Schedule a call • Share • Flag

Mobile applications

Ad Serving

Online Advertising

Cornel Axin answered

I have a large social network, and I sell micro ads, but I want to get some sales structure in place & go after corporations. What should I do?

What you need is a publisher revenue strategy. There's no difference between you and any other big web publisher when it comes to finding the advertising dollars.

However, in your case, it's not about display advertising positions which are acquired mostly for having a message in front of a specific number of people(hoping that they will engage with that) but more about influencing advertising which is 10 times better because it's always about performance.

So what I would suggest is to put together a strategy to get all your social accounts together, segmented per audience/industry/channel, try to get more people in your network in the same time and then create the buyer side and process (automatic or manual) and reach out to the biggest media agencies. they will be happy to jump in if your data is nicely structured.

Goof luck! :)

Schedule a call • Share • Flag

Advertising Sales

Sales

Sales Process Development

Reviews

Cornel was always great at finding the best solution for our communication plans in terms of video advertising: quick on his feet, with sensible reactions in all the circumstances I've seen him in. I strongly recommend him both on the professional and personal level as a trustworthy, reliable and highly competent person.

Dana Pascu Source: LinkedIn

Young, talented, dedicated person with very wide understanding of the market he is working for and I am referring here at digital communication solutions.

I was happy to meet Cornel with some products we've offered recently and he was one of the few people who has understood the opportunity instantly.

Bogdan Zaman Source: LinkedIn

Cornel is a great online advertising professional. His huge knowledge of IT industry, Marketing and Sales makes him the perfect Sales Director.

Metodi Chukovski Source: LinkedIn

Cornel is a "must-have" motivated online advertising professional. I admire his very positive attitude, his problem solving skills and nevertheless his sales talent.
Like he says, and I totally agree with his statement, "<<to sell>> is the reason I was born for".

private private Source: LinkedIn

Huge professionalist with skills to solve problems in a short time. He has great knowledge of IT industry and Marketing. I always enjoy working with him.

Metodi Chukovski Source: LinkedIn

Conel Axin has a rare quality: he thinks independently! He does not take fades or urban legends as reality. I have rarely seen a salesman so "down to the earth", pragmatic and sharp thinking as Cornel!
I recommend him for difficult projects!
Did I mentioned that he is so fun to talk to?

Marian Hanganu Source: LinkedIn

Member since August 2014