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Copywriting [That Doesn't Suck]

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Created 12 years ago in Sales & Marketing / Copywriting
Copywriting [That Doesn't Suck]

Back in college, I worked up the courage to ask out this beautiful girl whom I met at a coffeeshop. Let's call her Sydney. We both liked this Norwegian singer-songwriter who was playing at 3rd & Lindsley, so I bought tickets. We were sitting in the mezzanine, waiting for the show to start and looking at the appetizers on the dinner menu. Sydney asked, "Are buffalo wings really made out of buffalo?" She wasn't making a joke.

What does this have to do with copywriting? I'll tell you: It doesn't matter how pretty your branding, website, or strategy is if your words make you sound ignorant or irrelevant.

Get in touch if you want to discuss how to improve your high-level brand statements and messaging.

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