Marketing at Realm (YC) Former Director of Marketing at Vizify (Techstars). Mentor at Nike+ Accelerator (powered by Techstars) and Portland Seed Fund.
I help startups land press that connects with their customers, build brand awareness, and gain credibility.
I've successfully placed stories in: TC, Mashable, TNW, Fast.co, AllThingsD, CNN, Forbes.com, Inc (print & web), Entrepreneur (print), MarthaStewart.com, and many more.
Arwa gave me some great tips on making my press release stand out and how to reach out to journalist who would be interested in covering our campaign.
Arwa was very helpful with some great insight around building a personal brand.
Arwa is incredibly creative and intuitive when it comes to finding a unique story and positioning for your brand. If you are an early stage company, an emerging brand, or if you're already established and are looking for a fresh perspective and approach to PR, I'd highly recommend her.
Arwa did a fantastic job managing the PR around the public launch of our product. She not only made great use of her existing network of contacts, but cultivated new relationships with key members of the press. With her help, our product was written about in nearly every online publication that we targeted. If this wasn't enough, Arwa did all of this under a tight deadline with the limited financial resources of a startup.
I've had several founders of other companies ask me which agency we used to get so much press. We didn't use an agency -- we used Arwa.
There are good people in the world. There are great people. And then there’s the chum to outdo them all: Arwa. I defy you to find a more upbeat, let’s-just-get-it-done person. She genuinely oozes competence, happiness & compassion. I would trust her with my kids, my kidneys, my ideas, my business and my career. You should too (at least on the last two).
