Founder Enter Cerebrum. Entrepreneur. Served more than 8 verticals.Marketing. Sales.Social Media. Indepth Experience. Friendly. Serious. Research. Insights. Analysis.
Every startup backed by VC or otherwise, faces one single challenge. They have their products ready, services charted out. They need Marketing Communication services to help them reaching out wider, relevant and contextual. I have spent close to around 2 decades (starting from first dot com boom) working in the field of New Media. I would be keen to help out co entrepreneurs in the domain of Articulation of Value, big picture, and campaign build up.
My company hired The Enter Cerebrum to design our marketing campaign. I was impressed with how, even though we asked for a campaign, Apratim understood that a campaign doesn't sit alone--it must be integrated into all corporate identity expressions. So he asked questions about how we would use it, including everything from the website to printed materials to visiting cards so that it would be appropriate and scale well. Apratim took Integrated Marketing to the next level by understanding our business thoroughly and adapting to our marketing consultancy needs
I was also impressed with his ability to adapt his process to fit our company's internal processes. Because we run all major strategy decisions by consensus, I needed him to interface with my whole team. I understand that design by committee is challenging, nonetheless, he delivered.
Apratim met every single deadline he set. He also went beyond what was expected too. After I signed off on the final design and started using the new campaign, I realized I wanted to change something. He went ahead and made the change for me at no extra charge, even though he would have been in the right to ask for extra.
Apratim has an unusual fluency with a wide variety of different design styles, and is extremely professional. He also operates his business with a high level of integrity. Great shop to work with.
I consider myself very lucky to get reconnected ( we both are from same school, he being 2 years senior to me) with Apratim after such a long time through Social media.
It gives me great pleasure to write recommendation for someone with such versatile talent.
After establishing nabanno and running it for close to 7-8 months I was struggling to find some one who can take care of the marketing for the restaurant. It was not easy to find someone. Being a small organisation we couldn't afford to hire multiple people for multiple roles. Also th skills that i was looking for was rare to find. I was looking for one person who :
- Understands Brand
- Understands Marketing and Sales
- Can write creative content both in Bengali and English ( almost impossible to find)
- Understands technology, social media and new age communication
- Can define strategy and is equally efficient with execution
- Last but not the least some one who has very deep rooted understanding of bengali culture, history, food, literature and and translate those understandings into marketing/Branding communication both for bengali and non bengali population.
It may sound impossible. But yes Apratim brings all these skills to the table. In a span of 3 months we increased our footfall by 25-30% and definitely strengthened our brand value in the market.
His commitment, dedication, empathy towards client, integrity and professionalism is unquestionable. Apart from the above skills most important thing about Apratim is he is a great person just to be associated with.
I will not have second thoughts in recommending him to any one for content, branding, marketing strategy and execution work. I wish Apratim and Enter Cerebrum all the best in future.
Apratim brings to the table a rare mix of complete understanding of the marketing, sales, brand building, pr with a healthy dose of reality, result focus and eagerness to succeed. His ability to define measurable targets and explain the craft of achieving the same, makes the experience of working with him fun, informative and understandable.
If you are looking for a person who can steer you and your organization through a minefield called sales, marketing, brandbuilding, pr, look no further. Add to this, his integrity in being upfront about what he expects and what he can produce for you, makes working with him a breeze.
Apratim, a multi faceted person with superb communication and entrepreneurial skill. I have observed him take challenges head-on and seen him successful all the time.
He is a rare breed who has successfully hit "reset" button on his career and pursued his real passion in life. His network building skills are equally exceptional in the touch as well as tech world.
Apratim worked with our company for a few years, first as a full-time employee, later as a part-time consultant, in the area of sales and marketing. Initially, he worked to explore business opportunities and partnerships for our software services business, later in the area of our product sales. Towards the end, he helped us strengthen our presence in Eastern India through partnerships.
I have always found him to be a very sharp, observant, and quick-thinking professional. He has immersed himself in diverse experiences and milieus and business environments as a student (Shantiniketan) and a professional (numerous engagements) and has extracted insight from each of them. He learns five times as much as the next person from everyday experience, and has the ability to plough this learning back into the next meeting. He approaches work and business relationships with a rare seriousness and intensity. He makes notes of observations, revises these notes, and extracts patterns with a clarity which I've rarely seen in anyone else. This makes it rewarding to work with him -- his energy and sharpness invigorate the entire team.
I'll recommend him for any project where he is willing to take ownership and drive activities, specially in the communications, branding, and relationship management areas.
I had the opportunity to associate with Apratim twice - as his professor and as his manager. Apratim stood out from the rest of his classmates at IBS for his sincerity, enthusiasm to gain knowledge and commitment. He did not hesitate to ask questions and also to challenge his faculty when he had a different idea / solution.
As his manager, I saw Apratim as a thorough professional, who wanted to chase his goal to the best of his ability. He was sharp in grasping new concepts and he was able to present and sell differentiated solutions in a competitive market. His attention to customer service and responsiveness made him achieve successes in his role.
I was amazed to see Apratim's ability to change tracks in his career, make bold moves and enter into a niche area (new media advisory) with ease. To conclude, I can confidently say that working with Apratim will be a delight for any customer, employee or partner.
In my limited experience of 23 years in media and marketing rarely I have come across a IT professional in the likes of Apratim. He has been in the field from the ages where learning computer used to be looked as a fashion.He has a rich and commendable knowledge but surprisingly does not talk about his acumen in public which is a rare quality nowadays when shouting from the rooftop is the order of the day.I wish him all the very best in his field and am confident about his success.
Chief Operating Officer
Saradha Printing and Publication Pvt Ptd
Apratim is an excellent person , with good command in Market knowledge . A real gem with respect to content making.
Good wishes for you .
Our relation started as client-vendor but over the years, it has graduated to something more. I have been immensely benefited by Apratim's deep insights and advice on many facets of business, especially doing business in south east asian markets, which remains a focus area for my businesses.
I have worked with Apratim closely for last several years. He has helped in formulating sales activities for our product based marketing strategies. He has very good clarity on sales activities, sales training, client handling and setting up of processes. He is a great value add for brainstorming sessions and conceptualisation for sales and marketing related activities.
I have known Apratim as a TiE member for a number of years and I have found him to be extremely proactive and diligent in his professional life. He is one of the rare individuals who inspite of being a thorough IT professional, has curved out a niche for himself in the cultural world. He is a known face in the music industry as an accomplished artist and he regularly anchors in live and non-live shows in satellite channels and with television production companies. Apratim has many facets to his career having worked in different disciplines starting from space selling to software products and service selling and have worked in six different sectors in various capacities related to sales, marketing, strategy, alliance relationships and channel management. I recommend him without any hesitation.