I’ve been working on Upwork for the past 5 years, but it’s becoming less effective now. What should I do to start getting clients outside of Upwork?
To get clients from LinkedIn and social media, keep your profile professional share visible
Professional posts. They show your skills and engaging what others regularly building trust by showcase in your work, sharing client results and connecting genuinely with people in your niche.
I’d start by turning your Upwork work into proof you can show. Share short posts on LinkedIn about projects you’ve done and the results you got. That builds trust.
Make sure your profile clearly says who you help and how. Consistency and frequency are key, even if impressions or clicks seem low. What matters most is reaching the right audience.
I'd recommend spending a few minutes each day engaging with posts from people in your target group. Then make it easy for someone to start working with you, like a short intro project or discounted first session.
Getting clients from LinkedIn or social media is really about serving people before selling to them. When you show up with genuine value, people begin to see you as someone who can help them grow or solve a challenge.Be clear about who you help and how you help them.
Share content that inspires, teaches, and encourages your audience.
Engage with others sincerely. Relationships lead to results.And always provide a way for people to reach out or book a session with you.
Be patient and consistent. When people sense your heart and your expertise, they will naturally want to work with you.
Optimise your profile on LinkedIn to be a sales landing page - add a headline which say who you help and with what. Add a banner with a a clear, call to action.
Post 3x a week with examples of your work, but always lead with the problem the client was facing. Use the PAS framework. Format posts for mobile - long paragraphs are not your friend!
Start commenting on other people's posts to demonstrate your expertise. Connect with 20-30 new connections every week, but don't pitch slap them to start with as it's a huge turn off!
