Your brand and customers comprise up to 30% of your total enterprise value.
These two critical factors are directly tied to your company's marketing. This is not about purely advertising, but how to develop, nurture and grow relationships with customers.
During our clarity call, I can help you to understand how to develop a brand your brand and customers to increase valuation, setting you up for success with investors.
I have developed brands from early stage startups to top global brands like Nestle's KitKat and MAGGI. For the last 3+ years I was media lead for Nestle in the Middle East, with a leading role in the Brand Building the Nestle Way process. During that time, we launched multiple new brands, won 20+ communications awards and grew the business.
In my current endeavor as owner of Monad, a marketing consultation practice based in NYC, I focus on startups and SMEs. Among our projects are leading marketing for a startup in Dubai in the fresh food ecommerce sector and rebranding a B2B manufacturers sales representative company in the US.
My knowledge comes from a combination of 15+ years of professional and academic experiences across marketing, social sciences, entrepreneurship and technology.
I look forward to helping you increase the value of your business.