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Expertise

$8.33/min

Journey Mapping

New Arrival

Created 7 years ago in Business / Getting Started

One of the first steps in developing your customer experience strategy is to understand your customers and the journeys they take while engaging with your organization. To do so, you’ll need to not only listen to customers but also map their journeys to identify the ideal path to creating ongoing and lasting value for them. Journey maps afford a wealth of benefits, but only if they become catalysts for change they are meant to be. Why not use this powerful tool to create a better experience in order to retain more customers!

Annette Franz

Orange County, CA
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With 30 years in the customer experience profession, I am founder and CEO of CX Journey Inc., and am an internationally recognized customer experience thought leader, coach, keynote speaker, and author of Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business. I work with clients to develop CX strategies and (re)design the customer experience and employee experience. I am a Certified Customer Experience Professional (CCXP) and an official member of the Forbes Coaches Council. Startup advisor. Check out my website: http://www.cx-journey.com/.

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