Business thinker who happens to be obsessed with marketing. Big Brand experience (P&G, Sprint, AMC) and start ups (Zave Networks – acquired by Google). Really like helping companies grow.
I have been fortunate to work with some of the largest brands in the world and most nimble start ups out there. My experience has ranged from stewarding an 800M media budget including Superbowl ads to begging (okay, stalking) people to try samples at the Supermarket. I have negotiated deals with the NFL and Oprah and separately managed a $5K (annual) budget to successfully grow a start up. i went to Harvard Business School, but candidly learned more when I joined a tiny start up Zave Network (acquired by Google.).
After spending time with some of the largest and smallest brands …I realized there were major differences and certain patterns that emerged with respect to marketing. My hope is to apply the learning to help others grow their business.