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Pitching to Investors for Early Stage Investments
Created 5 years ago in Funding / Venture Capital
In 8 seconds, (the average attention span of a human being not focused on a task, according to psychologist Michael Formica), start-ups need to be able to attract the attention of an investor. Once start-ups get the attention, they probably have 2 to 5 minutes to explain the value proposition and other details.
Think of it - Investors don’t invest in Startups… they invest in business potential of problems Startups are solving. So focus on the Problem, How BIG and SCALABLE it is, How critical it is for Customers & How Unique your solution is, how you will get paid for it and Investors will target you!
We will discuss:
• Psychology of early stage investor
• How to create and Tell a story to get initial interest and attention of investors
• What, How and Why of Elevator Pitch
• Problem & Current Solutions: What need do you fill? Other solutions available
• Product or Service: Your solution - describing it in a line that covers all.
• Market Opportunity: Define market size & your customer base
• Business Model: Key Revenue Streams
• Momentum, Traction, Expertise: Your key numbers
• Market Approach & Strategy: How you grow your business, distribution strategies - direct, online, tech licensing, distributors, system integrators, focused communities - identifying and targeting them.
• Competition - how to do competitive analysis. What to be open about and what be closed about.
• Team & Key Stakeholders (Founders, Investors, Advisors)
• Financials - what and how to show
• Investment: Your ‘Ask’ for funding, Basic use of
funds
Optional: Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/ Clients and Your “Special Sauce”.
If you have already made a pitch, I can review it and do a hard-ass mock pitching session with you.
If you are struggling to make the pitch, I can come on board as advisor and help you with your pitch and business plan for investors.
