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Expertise

$4.17/min

NAMING: Actionable Advice for New Ventures & Established Brands

New Arrival

Created 11 years ago in Business / Getting Started

Finding and securing the right name is a fundamental for step in building your brand or sub-brand. I'm a Branding & Marketing expert with decades of experience concepting, naming, and building brands across many digital and physical product categories in multiple tiers of retail.

I can help you assess your core value prop and carve out a set of brand attributes, establish a set of naming filters from those attributes, participate in the naming process with you, or help you vet a list of names you've already created.

Finding or creating a few great names that you feel represent your venture is just the first step. I can also share my tools to navigate the other crucial pieces in the process, including preliminary trademark searches, global naming, domain research and acquisition, and social media handle research and acquisition, among other key pieces of the brand building puzzle.

See also Identity, Branding, Strategy, Marketing

Andy Howell

Greater Los Angeles / Malibu / Palo Alto
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I'm a founder at IdeaKind, with a long history of success across technology, entertainment, sports, e-commerce, and communications services. I live to build strong products and brands, and I love helping others do the same. I'm a passionate founder, brand builder, and marketing executive with a focus on disruptive technologies and e-commerce platform models for CPG, media, and social commerce monetization strategies. IdeaKind is a think tank and consultancy made up of serial entrepreneurs with a history of disruptive products and successful exits. As pioneering lifestyle technologists, brand builders, product developers, and agile manufacturers, we continue to evolve the consumer experience with personalization as the gold standard. We've accumulated invaluable brand, client, and partner experience with the world's most influential companies, including Nike, Coca-Cola, Apple, Levi's, Chanel, Quiksilver, Urban Outfitters, Scion, Activision, Avery, McDonalds, Hasbro, Element, and Target, among many others. We use this wealth of knowledge and experience to help startups and established companies make their mark.

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Reviews (5)

Andy is a visionary leader who brings the value of lifestyle marketing and branding to technology in a way that attracts consumers to adopt the companies he works with as a part of their lives.

At Zazzle, Andy drove a rebranding of the company to align with partners including Levi's and Apple, which helped elevate consumer perception, elbow-out competitors, and ultimately drive value.

His vision for the future of mass customization was apparent in his work with Emmy-winning studio Shilo on the creation of the film Zazzle: The Future, which he aired at an event that he co-created with the founders at MCPC 2011 to establish Zazzle's market leadership with key industry influencers.

Last but the least, he is an awesome and fun guy to work with!

If you have any questions about Andy, send me email through LinkedIn and I would be happy to provide further detail.

Source: LinkedIn Yobie Benjamin May 1, 2014

Andy and I had the pleasure of working together on some ground breaking technology in applying Art to iPhone cases. He has a vision and is super hands on. I have worked on many collaborations with companies and Andy's hands on experience and direction here was invaluable to this project getting off the ground. We have found a friendship that extends beyond our work relationship and if you have any opportunity to work with Andy and any project he is engaged with you will have a great experience and super talented resource as your partner!

Source: LinkedIn Rusty Everett May 1, 2014

Andy Howell is an immense talent that I had the pleasure of working with on a limited edition Quiksilver line. This project was one of the company's first boardshort artist collaborations and Andy's work made a big statement in the market. His unique approach and complete professionalism made him a pleasure work with...on top of that he's a super cool human.

Source: LinkedIn Eddie Anaya May 1, 2014

We have worked with Andy on numerous collaborations including Quiksilver-Howell Capsule Collection, Quiksilver Europe Snowboard and Art Print Limited Edition, DC-Howell Shoe and the DC Snowboards Launch. Andy's creative work is inspirational and has resulted in products for our brands that are culturally and commercially successful.

Source: LinkedIn Greg Macias May 1, 2014

Andy and I worked closely together at Zazzle on various brand building activations, and partner design programs. Andy is a visionary who is able to ground creativity into high value business opportunities. He is extremely well spoken and thoughtful in presentation, and is a leader in building strategic brand awareness for the hippest and the most sedentary brands.

Source: LinkedIn Joyce Williams May 1, 2014