BRANDING : Actionable Advice From Startup to Exit

Andy is a visionary leader who brings the value of lifestyle marketing and branding to technology in a way that attracts consumers to adopt the companies he works with as a part of their lives.

At Zazzle, Andy drove a rebranding of the company to align with partners including Levi's and Apple, which helped elevate consumer perception, elbow-out competitors, and ultimately drive value.

His vision for the future of mass customization was apparent in his work with Emmy-winning studio Shilo on the creation of the film Zazzle: The Future, which he aired at an event that he co-created with the founders at MCPC 2011 to establish Zazzle's market leadership with key industry influencers.

Last but the least, he is an awesome and fun guy to work with!

If you have any questions about Andy, send me email through LinkedIn and I would be happy to provide further detail.

Andy and I had the pleasure of working together on some ground breaking technology in applying Art to iPhone cases. He has a vision and is super hands on. I have worked on many collaborations with companies and Andy's hands on experience and direction here was invaluable to this project getting off the ground. We have found a friendship that extends beyond our work relationship and if you have any opportunity to work with Andy and any project he is engaged with you will have a great experience and super talented resource as your partner!

Andy Howell is an immense talent that I had the pleasure of working with on a limited edition Quiksilver line. This project was one of the company's first boardshort artist collaborations and Andy's work made a big statement in the market. His unique approach and complete professionalism made him a pleasure work with...on top of that he's a super cool human.

We have worked with Andy on numerous collaborations including Quiksilver-Howell Capsule Collection, Quiksilver Europe Snowboard and Art Print Limited Edition, DC-Howell Shoe and the DC Snowboards Launch. Andy's creative work is inspirational and has resulted in products for our brands that are culturally and commercially successful.

Andy and I worked closely together at Zazzle on various brand building activations, and partner design programs. Andy is a visionary who is able to ground creativity into high value business opportunities. He is extremely well spoken and thoughtful in presentation, and is a leader in building strategic brand awareness for the hippest and the most sedentary brands.