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Andy Groller

New York

As Managing Partner + CEO at Dragon360, Andy leads business transformation and strategy, and believes that, to thrive, businesses need to build a customer-first marketing approach grounded in data. Under his 10+ years of leadership, Dragon360 has evolved into a full-service digital agency that unearths insight, crafts opportunity, and ignites change for brands like: Almond Breeze, Tungsten Network, NextGen Healthcare, Haven Life, Hertz, Pantone, Mizuho, Windstream, Tiger Schulmann’s Martial Arts, and more.

$3.33/min

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5 Reviews

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Digital Marketing PPC Marketing Facebook Advertising Google AdWords Conversion Rate Optimization (CRO) Digital Media Google Analytics Digital Marketing Strategy Retargeting PPC

Answers 2
Reviews 5

Answers

Andy Groller answered

How to setup ecommerce tracking in Google Analytics if ecommerce platform is setup on subdomain?

Enable e-commerce for the main profile. If the sub domain is part of the current main site, you should not have to do any cross-domain tracking either.

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Google Analytics

Andy Groller answered

What's the most amazing results you've seen in a Conversion A/B testing success story?

CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several rounds of prior tests.

If you're interested in learning more, check out our site at dragonsearchmarketing.com.

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Conversion Optimization

Conversion Rate Optimization (CRO)

Reviews

It has been a privilege working with Andy. He consistently tweaks, tests, and measures results in order to achieve the best ROI for clients. His mindset when it comes to PPC is that there is always more to optimize. He is constantly testing new ideas when it comes to PPC campaigns and LPO based on user data. With Andy there is always more work to be done and it is refreshing to work with someone who is consistently pushing to do better.

Gregorio Martinez Source: LinkedIn

Andy was nothing but a pleasure to work with. He's extremely talented, detail-oriented, and organized. He was always open to collaboration, new ideas, and creative strategies to achieve business objectives. I can easily recommend him for both his PPC and management skills, making him a great asset to any/every company that he works with.

Cassie Allinger Source: LinkedIn

Andy is top notch! Always on top of issues, always finding and suggesting ways to improve results, and always with an answer or willing to go and find the answer. He has managed dozens of campaigns, hundreds of ad groups, thousands of paid phrases across multiple engines for us, for the last 4? Years. No small chore. His contributions to DragonSearch and our firm's success are consistent and appreciated!

Scott Helias Source: LinkedIn

Andy is as professional as one can get. Not only is he a high level functioning manager with incredible organizational skills, he is a great teacher. I can honestly say that he taught me everything I know about PPC advertising. Working next to him is a great pleasure, as not only do I consider him a superior, but also a friend.

John Lavin Source: LinkedIn

Andy has done a great job building our PPC campaign...AND educating ME. He's a great organizer, thinker, and teacher. I've enjoyed learning from him as much as i have enjoyed watching the results he's achieved for my company.

Julie Maner Source: LinkedIn

Member since September 2013