12 years early-stage startup experience. I consult on campaign setup, growth strategy and more for young companies that are ready to start growing efficiently and effectively without wasting money and time! I have a long resume to prove it!
I have spent 10 years consulting on SEO for different companies from directory listings sites, to ecommerce and B2B companies. A 30 minute call with me and we can outline an exact plan of action for your SEO strategy. I consult on how to strategize SEO, onpage SEO and offpage SEO. I also offer larger SEO audits that
Over the past 10 years as a Marketing lead for early stage startups I have taken over a dozen companies from ideastage to 6 figure monthly users in <6 months, with little to no budget. Two of those companies exited within 1 year and I've just started sharing my proven pre-funding Startup Marketing techniques that can drive traction, user engagement, press, VC interest and revenue with nothing more than time, focus and elbow grease. Let's chat today and I'd be more than happy to tweak each recommendation to your startup's industry and market.
I've been advertising on FB since the advent of the platform (2010). I have worked directly with FaceBook as my budgets have been huge for LivingSocial and other projects, and I've successfully hacked cheap growth out of Facebook recently as well. I have a wealth of knowledge about Campaign Setup,Strategy, Targeting, Different Ad Units and tracking. Ask me anything!
Has your company finished it's product and is ready to acquire, retain and amaze new users? Don't have the budget for a fulltime Head of Marketing but want to grow without wasting time and money? Hire me to build you a scalable marketing/growth plan that can be achieved with the current resources your team has plus some time investment from my side. I can be your interim head of marketing (if I really love your project) or just give you the insights on how to build sustainable growth yourself until you can afford someone to hand it over to. I have done this successfully for a dozen companies with references and examples to boot. My expertise covers: Social Media, Online PR, Email Marketing, Competitions, SEO Strategy and implementations, Mobile Advertising, Partnerships, Online Business Development, Branding, Corporate messaging, Hiring and Training interns and more
12 years experience building and optimizing campaigns on google search and display. Ask me anything. I've done it.
Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.
I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get professional handholding in "sales product" development...ie. they help you scale your pricing and ad units and offerings...and get your foot in the door with bigger clients...but you can do a short term contract with most agencies...say 6 months...so that after 6 months you are in a much better spot to handle it on your own and stop paying 30% to an agency...
The easiest answer to this is something a mentor told me a few years ago when I was working on a niche app....she said "do you honestly feel like you could be passionate about this for the next 10 years"? That may not sound like it's relevant but it is...honestly that's the only thing that matters when starting a compay (besides the obvious of is this valuable)...That's the first thing to figure out. Then when I answered and said maybe, she said "do you think that this is the biggest thing you could be doing with your time? Why stop at helping a few thousand people, why not pour 10 years of your life into something that can help millions".....so reframe your question, is my product only helping a few people? Is there something else I could be doing that will help more people? If the answers are obvious then you know what you need to do...back to the drawing board.
The easiest thing to ask identify an expert is what campaigns have they ran and what are some specific successes they've found....if they can answer this with exact keyword mentions...then they know their stuff.
Thanks for the chat! Some good ideas to implement!
Awesome conversation and incredibly insightful. Looking forward to chatting again Andrew!
Andrew is clearly an experienced startup marketer - we're launching a fintech startup next year and was able to very quickly assess our goals/ budget/ resources for an effective go to market strategy. He answered a lot of specific qs (phased rollouts, PR, email marketing) and was able to reference other companies/ startups who faced similar marketing challenges (why it worked/ didn't) which was incredibly valuable! Highly recommend and look forward to more calls with Andrew. :-)
Really enjoyed talking with Andrew! He really knows his stuff, and provided a lot of actionable tips that I hadn't heard anywhere else. He's also very candid so you'll hear everything that you need to know (both good and bad). Look forward to more conversations with Andrew.