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I will help you craft or improve as many effective and immediately implementable referral strategies as our call time allows. Say goodbye to passive referrals and start systematically building a self-perpetuating active referral machine. Who knows, you might not want or need to spend another dime on lead generation again!
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How about a quick example strategy?
Try this one...
The “Accountability Piggyback” Strategy
Accountability actions plans which are completed as part of a course, training or coaching that are then actively shared with 1 to 3 personal contacts as part of the process. The sharer is also encouraged to ask their contact if they would likewise benefit from attending something similar and if so, are directly referred to an inbound sales/marketing channel. The action plan itself should also be branded and could include a non-intrusive, referee-facing, copywritten sell on your companies courses, training or coaching.
Explanation & Implementation
Attending a course, receiving some kind of training, or getting coached in some area, all invariably produce an action plan.
Or at least, they should!
(Afterall, if you’re not going to do anything differently, you’ve just wasted your time, effort and money…)
So, you’ve got their action plan. That list of actions and/or projects they’re committing to, in order to hopefully make a positive change for the better.
But we get what we *intend*, not what we *hope* for. (Chuck Blakeman)
And nothing fuels our intentions better than sharing them with the people we trust.
But most courses, training or coaching make the mistake of keeping that accountability a sort of “in-house” secret.
Not this time.
Make accountability PERSONAL.
Have them share their plans with people they already have a deep relationship with; people they love, trust and respect.
Or people they’re *already* accountable to, like a coach, mentor, manager, etc.
So what to do:
First, brand your action plan with the course name, company contact details, etc. so that it is unquestionably *your* action plan, but with *their* plans for action on it.
Second, have them share this action plan with the 1 to 3 people that they personally trust. Make this actually part of the coaching, course or training - be sure to plan and schedule time for it! Don’t have as an afterthought.
But how to share?
You can definitely get creative here; *how* you encourage them to share their action plan is completely up to you.
o Call their people. Yep, right there and then! Strike whilst the iron’s hot, as they say. You could use privacy booths at a conference, 3-way calling with the coach, allow calls on your dime, etc.
o Mail their plan. Old school, but still effective. You could use some sort of pre-written (copywritten!) cover letter incorporating a space for personalisation if they want.
o Email their plan. Again, you’ll want some sort of pre-written (again, copywritten!) paragraph complete with link-tracking. Make sure it comes from their own email client as a personal email to avoid getting stuck in spam.
Or if you really want to get serious...
o Record their plan! Get them to record their action plan and commitment to it in front of a camera and have your tech guys on hand to immediately cut, edit and upload it to a sharing service.
You might even want to think about having them tack a referral outro on the end - it’s totally up to you.
They may only end up sharing it privately, but a particularly bold portion might choose to go public.
And who knows? If the “stars” of their audience network align, it could even go viral!
So, how did you like that example?
And that’s just ONE!
I’ve amassed well over a hundred different referral strategies from every type of industry you can think of! From medicine, real estate and dentistry to manufacturing, therapies, software and beyond!
Message me now and let’s talk about yours!
Thanks for listening,
Reliable Net Results