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Clarity

Andrea Martins

Queensland, Australia

I built my reputation via ExpatWomen.com - the largest global website helping women living overseas - sold in 2014. The site attracted big name sponsorship from HSBC, Barclays Wealth, SIRVA Relocation and more. Awesome experience in building an online community via blogger outreach and community newsletters.

ExpatWomen.com was a niche site, but thanks to some clever blogger outreach campaigns (one of which even took us above Wikipedia on Google for the term "expat"!), five years of quality community newsletters, and some smart online strategies, I grew our site to almost 15,000 members and 50,000+ unique visitors per month, worldwide. If you are targeting a specific online community and would love to know what worked and didn't work for me, I would love to help you here.

In April 2014, I sold ExpatWomen to an expat investor in the UAE. Press Release: http://www.prweb.com/releases/2014/04/prweb11799583.htm

I co-authored and self-published the book "Expat Women: Confessions" - 50 Real-Life Answers to Your Questions about Living Abroad" (bulk copies available to corporates and relocation companies, minus the word "Confessions") and have been a guest speaker at events in Australia, Mexico, Morocco, Singapore, Malaysia, the US and the Netherlands.

For the last 6 years or so, I've been doing marketing, content, startups, and more. See https://www.linkedin.com/in/andreamartins/

Ask me anything. I'll try my very best to help you. :)

$2.50/min

5 Calls

30 Reviews

17 minutes
Avg. call

Social Media Blogging Marketing Strategy Community Building Digital Media Writing Editing Strategic Thinking Relocation Corporate Relocation

Call me to talk about

Blogging

I have reviewed 2000+ blog submissions on our Expat Women Blog Directory (aka, I've seen a lot of blogs!). For ExpatWomen.com, I ran 3 successful blogger outreach campaigns (one of these put us above Wikipedia on Google search results for the term "expat"!). I have blogged for Expat Women for years, and I read lots of blogs every day (usually related to social media, marketing, expat life and more). I think blogging (and outreach to bloggers) is incredibly powerful - and I would love to share with you what I have learned.

http://www.expatwomen.com

Guest Contributions

One of the best ways to boost your site's credibility on the search engines is get inbound links from high profile (or high MOZ ranked sites) from your guest contributions. I'm happy to walk you though how to do this. I've been published on Telegraph UK, Upstart Biz Journal, and lots of sites in the expat niche.

Blogger Outreach

One of our innovative blogger outreach campaigns resulted in us beating Wikipedia on the Google search results for the term "expat" (when we were normally on page 2 or 3). Note: ExpatWomen.com was acquired in 2014 and is now redirected to a different entity, ExpatWoman.com.

http://www.expatwomen.com

Starting a Business Overseas as an Expat

Having started a business overseas myself, and travelled with the business to different countries, plus having interviewed many expat women entrepreneurs as part of our ExpatWomen.com community newsletters, I would love to help share my tips and help you avoid some traps of expat entrepreneurship.

http://www.expatwomen.com

Community Management

ExpatWomen.com targets a very small, niche audience, but I successfully grew our community to almost 15,000 worldwide, due to various innovative blogger outreach campaigns, community newsletters and more. ** One of our blogger outreach campaigns resulted in us beating Wikipedia on the Google search results for the term "expat"! **

http://www.expatwomen.com

Answers 0
Reviews 30

Answers

Reviews

Andrea has worked with me on various writing and research projects and she has also worked alongside me at the same publication. She works fast and with great integrity and her results are, to my mind, streets ahead of anyone else. She is also a great writer.

Jo Parfitt Source: LinkedIn

Andrea Martins first contacted me when starting up ExpatWomen.com. She clearly saw the need for a website that provided not only resources, but an outlet to celebrate all the wonderful success stories of women living and working abroad. But she should really add her own success story on the site: for her achievement of bringing such a wide scope of content which she almost single-handedly develops each month. Business-minded, she nevertheless balances the long hours required to maintain ExpatWomen.com with a young family and by helping others working in the field on behalf of expatriate women. And that certainly has included me when she organized a speaking tour for me in Mexico City in 2006. Resourceful, hard-working, and committed, Andrea is determined to help expat women make the most of their lives abroad.

Robin Pascoe Source: LinkedIn

I had a wonderful experience collaborating with Andrea when I wrote an article for expatwomen.com as well as became an advertiser on her site. She was incredibly responsive, cooperative, supportive, and pleasant in every interaction we had together. She really has a vision for what she wants her website to be as a service to the expat community, and I have the highest regard for her professionally and personally.

Rebecca (Becky) Grappo Source: LinkedIn

Andrea is a very committed lady who has brought to life a valuable platform for expat women all over the world.

Inspite of heading a vast network of women scattered across the world, Andrea is always prompt with her responses. She is professional while being friendly and warm, a balance that is tough to achieve, but Andrea does it with ease.

It is a pleasure working with her.

Karishma Pais Source: LinkedIn

Andrea showed great initiative in setting up the website ExpatWomen.com. I was connected with the site for over a year as a mentor and Andrea was always extremely efficient, friendly and appreciative of her partners.

Betty Carlson Source: LinkedIn

Andrea is a dynamic individual who is passionate on what she believes in and knows how to bring her dreams to fruition. I had the honor of being a volunteer mentor for Andrea's organization, Expatwomen.com.

Expatwomen (www.expatwomen.com) is an excellent examplar of Andrea's expertise and ability to bring together individuals from differing backgrounds, locations and field of expertise as well as showcase her organizational, marketing, business acumen and leadership skills.

As Director and Co-Founder of ExpatWomen.com there were always a multitude of issues and responsibilities to which Andrea responded and successfully resolved on a daily basis and always in a professional and compassionate manner.

I support Andrea in all of her business endeavors and am pleased to have the opportunity to provide this recommendation on her skills and capabilities.

Carol FLEMING Source: LinkedIn

Andrea worked around the clock with me for two years on our internet start-up, ExpatWomen.com. In our prelaunch year, Andrea and I spent time doing research for the site, finding alliance partners, developing relationships with people in industries relevant to our success, designing and planning our whole website, liaising with our sponsors, negotiating with key players and more. Andrea is an excellent writer. She wrote all the copy for our pages. She also promoted our website by writing interesting articles for international women and HR magazines. Andrea is a very good sales person and created some wonderful relationships just over email that lead to many Gold Sponsorship deals. After launch date, Andrea and I prepared and sent out a monthly newsletter to our Member database, which involved a lot of work - interviewing successful expatriate women, book authors, business women, Mentors and more. Andrea also travelled to international conferences (from Australia to the USA and Norway). Andrea was also in charge of our finances. She updated our finances in Quicken each month and made sure the books were balanced. I highly recommend Andrea Martins.

Jill Lengre Source: LinkedIn

Andrea is a talented connector who applies her natural abilities to her work seamlessly. She is a pleasure to work with and has a great deal to offer both in professional and personal wisdom in the arena of living and working as an expat woman.

Heidi Forbes Öste Source: LinkedIn

I learned a lot in my time working for Andrea, gaining knowledge and skills in areas I previously had little experience in, such as running a popular website and business. The many skills acquired from my time as a virtual assistant for Andrea have been helpful to me as I pursue my own ventures. Andrea is a professional team leader who communicates tasks clearly and with appropriate details, which is often difficult to do in the virtual world, particularly via written communication. She only does the best possible work, and for Expat Women she utilized her team in the best way to ensure this happened. She offers helpful feedback and advice and is quick to offer her thanks and appreciation, which was motivating and encouraging for me. I enjoyed working for Andrea and am grateful for everything she taught me. She is an excellent team leader and I would certainly work for or with her again.

Ashley Thompson Source: LinkedIn

Andrea’s website provides informatioin on many aspects of expat life faced by women, one particularly important section has motivational stories which highlight women who have taken their life as an accompanying spouse and made the most of this opportunity. Andrea is an inspiration speaker as well as someone who is willing to help others achieve their goals. By her example and through her support and contacts she helps others to be successful.

Elizabeth Vennekens-Kelly Source: LinkedIn

I've known Andrea since joining Clements in early 2009 and it has been a pleasure working with her on our annual sponsorship of her website, Expatwomen.com. She also served as a panel speaker at our first Expat Forum in 2010, discussing issues relevant to the expat community. Andrea is an inspiring, energetic and dependable partner who is deeply committed to her mission of empowering expat women around the world.

Kathy Dorf Source: LinkedIn

Member since May 2013