Have an idea but no clue where to start? This coaching offer is for early-stage beauty and wellness founders who want strategic, ongoing guidance—from shaping your first product concept to launching it into the world.
We’ll work together across multiple sessions to move through:
Clarifying your product vision and unique angle
Writing a professional, lab-ready brief
Vetting and selecting the right formulation partners
Navigating early samples, iterations, and testing
Packaging, compliance, and first production run
Go-to-market planning and pre-launch strategy
Whether you're building your first hero SKU or an entire product line, I’ll help you avoid expensive mistakes, move faster, and build something with true staying power.
I’ve launched two beauty startups, advised CPG and wellness brands, and now invest in the space. With 6+ years in the DTC world and an MBA from NYU Stern, I bring both founder empathy and investor clarity to every session.
