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Clarity

Amy Hooker

Wilmington, North Carolina Area

Founder and chief janitor at maven communications. Have helped 100+ companies (nonprofits, start-ups, small businesses and the occasional Fortune 500 enterprise) with marketing, PR and writing. Believe strongly in the benefit of speaking in a "human voice" no matter the medium.

$1.67/min

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8 Reviews

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Marketing Public relations Social Media Social Media Marketing Email Marketing Digital Strategy Web Analytics Online Advertising Google Analytics PPC

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Public Relations

Whether you want to sell more product, get someone to buy your company, or just generate a sense of buzz online you've got to cut through the clutter and convince bloggers and journalists that it's worth their while (and in their readers' interest) to share your info. Social media has changed public relations but it hasn't rendered it moot. Find out how your service or product can stand out, why the "spray and pray" approach to PR rarely works and what's a realistic timeframe and outcome for your specific situation.

Writing/Copywriting

Your company and the team that has created its products or services has a personality, and I think you should let that shine through. Unless you're curing cancer or solving the issue of world hunger (and perhaps even then) I believe the way that you present your company in writing should be human, approachable, and conversational. You don't necessarily need to be cracking jokes in your product data sheets, but you'll benefit immensely from sounding more like the people within the company than insisting on keeping an arms-length corporate voice.

Marketing

From naming the company (or the product) to determining the feature set, understanding the competition, figuring out pricing and creating messaging, marketing needs to play a role--thinking about marketing in every aspect of the process will create a much more inherently marketable product! My nonprofit background still influences my advice in the marketing arena, so rather than suggesting we continue throwing money at the issue I'll suggest authentic, actionable steps we can take to truly connect with your audience and turn clients and customers into an extension of your marketing team

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Reviews 8

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Reviews

Amy is polished, professional and very thorough when we worked together. A pleasure to do business with, even for an editor managing dozens of calls at the time.

Anne Zieger Source: LinkedIn

In creating the ClickTracks product we knew we had something pretty special, and we knew that PR would be an integral part of the marketing mix. However finding the right person for PR is very tricky. You have to completely trust them to correctly represent your company and your brand and message to members of the press, and you won't be present when those conversations take place.

I therefore was very careful in the selection process. The moment I met Amy I had a good feeling about the work she would produce, and she went on to wildly exceed my expectations. As the company grew she just continued to excel in every way, getting us good coverage in places that matter to our customers. She was always one step ahead of the trends in what our customers were reading, and made sure we became part of that story.

She was a key member of the team and I recommend her without hesitation.

John Marshall Source: LinkedIn

An expert digital strategist, leader, and consensus builder, Amy has the rare combination of skills that meld cutting edge strategic insight with manageable tactical recommendations that result in real and meaningful organizational change. I’ve had the privilege of working with Amy for 5+ years, and I would not hesitate to recommend her to any company or team looking to start their digital strategy presence or take their digital team to the next level. Amy is a strong manager and leader who provides the right amount of structure through an expert balancing act of process with ability to innovate and think outside of the box. By building relationships of trust with clients, colleagues, and employees, Amy drives innovation and meaningful change in some of the most conservative and risk averse companies or government agencies.

Jessica Richmond Source: LinkedIn

Amy is a multi-talented online marketing professional who develops great ideas and then delivers on them. Whether you need a quick recommendation for improving the search engine performance of a landing page or you need a comprehensive campaign for marketing your company online, Amy delivers.

In my work with Amy I was impressed with her ability to surpass client expectations. Her marketing strategy is creative and comprehensive. She has experience with many aspects of online marketing including search engine marketing, social/new media, blogging/blogger outreach, content marketing, mobile/social advertising, and email marketing. She can develop recommendations that fit specific client needs and budgets. She is a talented writer who can get up to speed quickly on a broad range of topics. Her professional demeanor communicates her credibility and southern charm. She is a collaborative supervisor who nurtures the strengths of her team and works very well with other leaders.

Meagen Williams Source: LinkedIn

It's difficult to give Amy Hooker just three "top attributes" because she excels in more areas than just those three. I hired Amy for multiple. diverse SEO clients between 2004-2007 – one a national mortgage company, one a clothing store, one a furniture store, and one a national pool vendor. The majority of her work for me with my clients involved copywriting, landing page writing, ghostwriting articles and press release writing. She excelled with content and schedule expectations, including with some really tight deadlines. She's also one of the most personable people I've worked with and I'm very grateful to continue to have her has my colleague. I give high recommendations to Amy for PR writing and and consulting jobs and you should definitely check her out for your own business and professional needs.

Grant Crowell Source: LinkedIn

Amy is fantastic to work with. Her ability to translate complex technical and analytic concepts into interesting, understandable messaging really helped companies succeed. I highly recommend Amy as a writer, and PR and marketing professional.

Joy Brazelle Source: LinkedIn

Amy Hooker is one of those all-star colleagues you always want by your side when working with clients. She inspires confidence from clients and her team and is very professional, while at the same time approachable. As a colleague, I often found myself taking notes on her client engagement and presentation skills and continue to apply these lessons to my work today. With a talent for creative thinking, projects are by enhanced by her leadership and participation.

Amanda Eidshaug Harding, PMP Source: LinkedIn

I've worked with Amy on several fronts over the years. I've been pitched by her when she was representing an analytics provider and I was covering the industry and I've engaged her services as a publicist for some of my web sites. Amy has a unique way of promoting companies that allows them to capture your eye, put a smile on your face and reinforce the integrity of the brand. She's a brilliant strategist and I would trust her implicitly to either build or protect a brand online.

Jennifer Evans Cario Source: LinkedIn

Member since March 2013