10+ years proven experience in PPC / AdWords & direct response advertising, including work at: Blast, Razorfish, dfcb, Digitaria, Resultrix, accordant, MediaBoost, doremus, WebMama, Endai.
If you need help with your account and searching articles and videos just isn't cutting it, you've come to the right place.
AdWords has a serious learning curve, but the good news is you don't need to know everything - you just need to know what's going to make a difference on your one account, right now.
Get clear on settings, segments and strategy in no time - and stop worrying, and stop wasting money on clicks that aren't building your business.
I've worked with more than 100 accounts at more than a dozen agencies. I can quickly identify growth opportunities and efficiencies to improve performance. Let's talk PPC and optimize your strategy and results!
Do you want to take your AdWords performance to the next level? With all the settings, targeting methods, bid adjustments, and segments you've got in the interface, there are likely some things you've overlooked that are costing you big money.
I'll review your account live while we're on the call together and walk you through your best opportunities, explain any settings you were wondering about, and show you how to get the most value from your campaigns.
I've been managing AdWords accounts since 2004, I'm certified in all 5 areas of emphasis, and also certified in Google Analytics. I know what questions to ask, what settings to check, and what options to use to get you the most value from your account. (Requires sharing your CID or running a screen share of your account).
Google AdWords lets you bid on keywords (rather than ranking for them, as with SEO) to appear on the Search Engine Results Page. You create ads and set targeting, and then you're entered into an auction with other advertisers who are also trying to show their ads.
I've been running AdWords for more than a decade, and I'll say - it's not for everyone. I have clients that are getting $1MM+ in revenue from their small AdWords program, and I've managed other clients where it would probably be a better business decision to stop marketing until they fix their funnels and landing pages.
If you're set up to grow your business online and you've got a good site or process to accomplish that, then using Google AdWords can be a very profitable way to get targeted visitors who are ready to buy from you.
Hi, I've been running paid media campaigns for companies since 2004. There are some definite advantages to using online ads. It's a great way to build awareness right out of the gate (even pre-launch). You can test messaging & value props much more quickly and effectively when you're paying for exposure than when you're waiting to be discovered.
Paid ads shouldn't be the ONLY channel you use: earned & owned are important too, and to your point they continue to reap benefits over time. Earned & owned may be the marathon to paid media's sprint, but don't overlook the value of paid in driving awareness & feeding the funnel for other efforts.
One final bit of advice if you're considering paid search as part of your paid media; PPC on the Search network tends to be a lot more costly than on Display, and it's not a great tool for awareness generation. Search can be insanely effective if you have either an established brand or a super strong offer in a low-cost niche, but it's a very expensive channel to simply "get the word out" or attempt to scale.
Great advice to help me with my strategy, very insightful!
I'm very glad that Clarity exists and that Amy decided to hang her shingle here. Very helpful conversation, saved me hours and hours of research.
Amy is great. Really knowledgeable and experienced in paid search. Very good at answering my questions and providing insight.
Glad we made the call to Amy. Very helpful and knowledgeable about PPC process and strategy. We will be making another call soon. Thanks!
Great call! Amy really knows her stuff and I'm looking forward to wirking with her in the future!