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Rebranding & Refreshing
Created 4 years ago in Sales & Marketing / Branding

So, you're thinking of or will be rebranding? Having successfully completed several B2B rebrands and refreshes of my own, I will walk you through the early and key considerations to make when embarking on a rebrand process, common mistakes and pitfalls to avoid, as well as discuss setting expectations internally, team/support needs, and reviewing any resources, partners or tech you may need or want to implement in the coming weeks and months of your new endeavor.
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Amy DeCicco
New York / Tri State Area
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Serial B2B marketer with 12+ years experience. Executive leader. Website redesign survivor. CFO relationship builder. Believer in OKRs and experienced in exceeding KPIs. Lead marketing for acquisitions, market growth, repositioning and more.